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Why I Love The Fat Actress
Where if you're not super thin and don’t look something like a supermodel you’re not worth a second look. That my friend, was the world of Kirsty Alley, the former star of Cheers, Veronica’s Closet and Look Who’s Talking. Now most other former 50+ year old stars facing this predicament would have probably just given up. But not Kirsty Alley. Instead… She Turned Lemon Into Lemonade - She got signed on as a spokesperson for Jenny Craig - She started up a TV show - And she shed over 55 lbs So my information seeking friend, how am I going to relate Kirsty Alley’s story to the advertising of your business... Let’s just imagine you are overstocked with a particular product. You are under a cash-flow crunch. Your creditors are on your back. And if you don’t bring some money in soon, you are going to end up going broke. Here’s what I’d do. Rather than denying the fact, pretending to everyone that business is fine, and going broke anyway, run an ad like this… “Local Businessman Swears Under Oath He Did Not Steal Any Of The (Product) He Is Selling So Cheap”… And then TELL THE TRUTH ... tell people why you are making such an incredible special. If it’s true, tell them the creditors are at your door… that you bought too much stock… whatever! Why? Because how many times have you seen and heard the word ‘SALE.’ So many times you’ve become immune to it, right? But when you run an honest ad, and provide a genuine ‘reason why’ you are making such an incredible offer… people are more likely to believe what you’re saying, aren’t they? But you don’t just have to use the TELL THE TRUTH example when you’re going broke. You can also use it if you have… - Bought too much stock - A fault in some of your stock (offer a special on damaged goods) - Received stock where a mistake has been made by your supplier (i.e. the tags have been sewn on the wrong way to the bedding) - Whatever – you get my point. Be like Kirsty Alley. Be honest about who you are. If you’re fat… don’t try and hide it. Turn it into an advantage. TURN LEMON INTO LEMONADE Make an offer. Tell people the truth, and give them a genuine ‘reason why’… then enjoy the financial rewards. Article Directory: http://www.articledashboard.com Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them visit his web site at www.copywritingthatsells.com.au |
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