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Why Pay Per Click Management?
Things change As with everything, things change with time. This is extremely relevant with pay per click campaigns that are setup once and not touched again. When you create a new campaign or ad group you are using keywords that are generating traffic (based on traffic tool estimators) and linking the adverts to pages on your website that are most relevant. Keywords Keywords are nearly almost certainly generated through a process of brainstorming and then research to see how much traffic these terms generate. The problem you encounter with an old campaign is that these keywords are not necessarily as important as they once were. Perhaps some of the keywords you originally selected were “buzz” words that at that moment in time were very popular and now they are a distant memory. Perhaps the range of products you have been promoting are now outdated and there is a newer model on the market. Perhaps you quoted prices or figures in your advert text that is no longer valid and out of date. Website The majority of websites are living, breathing things that are constantly changing. It is not uncommon to find that major website pages (homepage and main category pages) can have a major overhaul at least once a year. This means that where once your ppc campaign was originally setup with your adverts linking to those highly relevant landing pages on the website it now points to pages which may not be as relevant. In many cases page layouts and text can been changed to effect the old calls to action that might have once been there. This is a bad place to be; users will lose think that your website does not have what they are looking for and your advertising costs will be higher as a result. All of these things could be severely impacting the performance your ppc ads, costing you money and losing you business. Article Directory: http://www.articledashboard.com Loud SEO Ltd are an seo company based in the UK & Ireland. They provide a range of services from Google PPC management to intensive organic SEO campaigns aimed to increase your website traffic & conversion rates. |
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