Why Print Postcards When You Can Have Letters For Advertising?
Postcards are one of the most popular marketing tools used by many marketers and business owners. They are light, handy, easy to make, and best of all, you don’t have custom envelopes to worry about when you mail them. Unlike the letters, you can either hand them out to your target clients directly, or send them through the mail as they are. No envelope printing design to worry about when producing your marketing campaign for your business.
Nevertheless, what makes a letter more effective is that you have a chance to tell a longer story to your target audience. This is definitely not the case with your print postcards. With very limited space, you’re restricted to come up with one-liners and nifty phrases that have to encompass the whole of your message. You don’t need to write a lengthy one as you don’t have enough space to do so.
A letter on the other hand, gives you free hand to say your story. And in advertising, the more you say, the more you’ll be able to make your target clients understand you and your business, which in turn can help you make a definite sale. The more space there is to tell one’s story, the more opportunities you’re going to have to convince your reader of your products’ worth, as well as the needed action on their part with regards to your offer.
This is why many business owners would rather send you a seven-page letter than give you a short and simple postcard. There’s really not much space on the latter for a lengthier discussion of the business’ worth and value. Long letters usually get the deal. Many business owners can vouch that lengthier letters often get them to open doors of opportunities to build relationships and maintain old ones.
The next question now is how you can keep your recipients interested in what you have to say. As an old saying goes, there’s no such thing as a too long a letter; only one that is boring. No matter how lengthy you discussion about your business, if your target clients want what you offer, they will definitely read through your letter. If they’re not interested, there’s no amount of words or pages that can convince them to read your letters. Period. As long as it’s not boring, you can keep your recipients interested no matter what.
So here’s the point: postcards and letters can be used to target your prospects for your business. However, if you want to really convince your readers of your worth, a letter – a lengthier one at that – usually sells more.
Or you can always print booklets if you have the budget for it.
