The Internet! The World Wide Web! The Information Super Highway! There is a very good reason why it is call the information super highway. That reason is because that is exactly what it is. There are, of course, some ‘slow lanes’ for those who only want to talk to friends and play games but most people now days turn to the Internet for the purpose of getting answers to questions about everything you can imagine and a few things you would never want to try to imagine. They buy things and sell things,…both require information. They search for ways to make money using their computers…for that they REALLY need information. They search for information about the illnesses they or their family face or they research projects for work or school. Information is THE Internet commodity that almost everybody with a computer wants.
There is a lot of information online that costs nothing above the cost of the Internet connection but timely, relevent, vital information is one thing that people eagerly take out their credit cards to buy. People will buy information that they can’t get free and, the strange thing is, they will also buy information that is readily available on the Internet free of charge if it is packaged in a way that makes it easy to read and understand. Inforamtion is the ultimate commodity and wealth goes to those there first with the timeliest information!
For those looking for a way to earn a living while sitting in front of their computers in their own homes, I recommend selling information. Information is a beautiful thing. It requires no warehouse space and, unless it is in the form of a CD or DVD, it requires no shipping or handling either. The one thing that people will gladly pay for is information that is timely, relevent and helps them solve a problem, feel better or look better.
Types of Info Products You Can Create
Informational products come in three specific forms. There are the written vaiety (e-books), audio tapes or CD’s and there are video products that are either in the form of a DVD or available on the Internet.
The topics of informational products are as varied as the people who buy them. There are informational products sold everyday on every subject you can possibly imagine and probably on a lot of subjects you would rather never imagine. People buy information. Information is a commodity that is valued in every industrialized society on the planet.
No matter what vehicle you choose to use to present your informational product (e-book, audio or video), topics fall into general catagories and the vehicle you choose needs to be the best one to present your information to your audience.
One type of informational product that is probably the very most popular is the how-to product. If you know how to do anything at all, there are people out there who want to know how to do it, as well. People are interesting in everything from building bird houses to scuba diving to starting their own internet business and they are willing to pay for the information about how to do the thing they desire to learn. An e-book works well for teaching many how-to-do things but if the subject being taught requires learning an action (sports, dancing, or playing a musical instrument for example) then a video is the better choice.
Inspirational or motivational information products are good sellers on the Internet. Products that are filled with success stories and case studies give people hope…and hope is in demand every where.
Products that give up-to-date information about chronic diseases are always in demand. Every day people are diagnosed with some kind of disease they have no information about and they want to know everything they can learn about it and they want to hear how other people deal with it.
Choose a topic that will help people solve a problem or make their lives better in some way and you will have a winning informational product for which there will be a ready made market.
The Elements of a Top Quality Info Product
What exactly is the purpose of an informational product other than to impart information? Or, is there one? Well, yes, there is another objective. It is to impart information and do it in a way that the information is easily and quickly absorbed by the buyer of that information.
The creator of informational products should have respect for the time of the buyer of the product. Everybody gets the same number of hours in a day and each person considers their alloted share valuable. Wasting a person’s time is, in a way, disrespectful.
It isn’t written anywhere that an e-book needs to be forty or fifty pages long. That many pages of single spaced type takes a long time to read and even longer to absorb and put into action. Most of the time people who buy informational e-books do so for the purpose of gaining knowledge or solving a problem and they usually want to do either in the shortest period of time possible. They really don’t want to wade through irrelevent information that is there for the sole purpose of making the e-book fifty pages long. An e-book should be only twenty to forty pages long depending upon the information contained in it and sometimes e-books can be a lot shorter than twenty pages and still be effective.
The whole point of an e-book is to convey information and do it in as efficient a manner as possible. As long as the product offers a solution to a problem, informs the reader or makes his life better in some way, it has done what it was designed to do.
People buy e-books for the sole purpose of gaining the information in them. Their time is valuable and you should remember that sometimes people are desperate for information or, at the very least, have a limited amount of time to read and absorb the information in them.
Mark Sandquist is the Editor of eAuthorResources NewsLetter. eAuthorResources.com provides FREE Help and FREE Marketing Software for eBook Authors, Software Developers and their Affiliates and Resellers.
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