Press releases have been around for generations and are a great way of telling a large amount of people about a new aspect of your business or an interesting development in your industry. Traditional press release meant sending the copy to several publicity channels so the word can spread to different readers and users. This method has in the past brought a reasonable amount of interest but the introduction of online press releases has brought a whole new angle to the internet marketing technique.
Online press releases involve the same sort of structure and content as traditional forms of press releases but the delivery is different. Online press releases are usually submitted to press release directories so users to easily find information related to a particular subject. This easy to access and easy to find method can be very beneficial to your site in many different ways.
Creating Inbound Links
By submitting the online press release to the directories you are instantly gaining inbound links back to the site. These inbound links are only one way, which is of course the best form of link building as you are not sharing any of your possible page rank. Many press release directories also have a fair amount of authority and page rank, which will reflect well on your ecommerce website.
Keyword Rich Content
Online press releases are a wonderful way of putting more of your keywords into the copy to help improve your search engine optimisation. Sometimes your article can appear above your website in the search rankings but if the press release interests the user then they may go on to your site to find out more about what you have to offer. The press release can also mention the company within the copy so advertising some of your products and services can be acceptable. Links within the content can sometimes be implemented, which means that it is important that the anchor text is spot on to relate to the link it is going to.
Internet Marketing On A Budget
Some internet marketing techniques cost more than others but online press releases are certainly very budget friendly. There are thousands of free press release directory websites that are desperate for quality content to go in their directory. Although these directories are free it does take time to submit the press releases and if resources are at a premium within your company, this could be a significant factor. There are also paid directories that you can use and they will generate better links back to your site mainly due to their authority status.
If online press releases sound like something your company should be doing but you haven’t got the time or the resources to write or submit the press releases, Advansys can help you. Our dedicated and experienced internet marketing team are focused on creating high quality copy and also submitting the press release to many different press release directories. To find out more about our online press release service along with our all of our internet marketing and ecommerce solutions, please contact Advansys on the contact details provided.
