Why You Should Choose Postcards For Your Direct Mail Needs

Direct mail is one way that you can stay in contact with your customers without having to break the bank. And if you are looking to save money, then postcards are a great way to advertise on a budget. They are fast to print and easy to mail, and with the right design elements, they are more easily noticed than other formats. Here are just some of the reasons why you should consider using postcards to help advertise your business.

Easy to Create

If you are looking for a fast and easy way to market, then postcards are the clear winner. They require less copy than a direct mail magazine or letter. They will get their point across immediately. And when it comes to the actual mail out, postcards are easier since there is no envelope stuffing required.

Creativity Wins

Unlike sales letters, postcards can be creative and an experiment in color and design. When you send a postcard, you want the client to keep it. This means that you need to get creative to come up with an eye-catching design.

If you have a creative side, now is the time to pull it out! Experiment with size, shape, color, and so forth. You do not have the formal rules of etiquette that have to be obeyed when writing a letter. You can use humor, provide information, offer a deal, or convey any other message that you want to get across to everyone who reads it.

Bigger Profits for You

Let’s face it – as a business owner, you want to save money. Postcards are more cost-effective than other direct mail pieces. Depending on the size you need, you could fit as many as four per page during the printing process, allowing them to be less expensive to print. There is no envelope stuffing required, so you save money and labor hours as well. Plus, postcards are cheaper to mail than a standard letter! Thus, you can spend the same amount of cash and send more postcards, or send the same amount of postcards and save more cash. Either way, you win!
Inform Instantly

Every day, your consumers are bombarded with information. Letter, catalogs, emails, TV commercials, radio ads – the information is coming in from all mediums. Therefore, it is essential for you to get your message across immediately.

A postcard’s small size means that you can’t lose your message in paragraphs of copy – you must be succinct and clear. This is easier for you and the reader. Plus, unlike letters that have to be opened to be read, you have a better chance of someone at least glancing at your postcard before heading to the shredder. If you make that moment count, then you will find yourself a wider audience.

Little Package, Big Impression

Postcards are a novelty. They are not too commonplace, so they get read more frequently. And since they tend to be colorful and offer attractive artwork or photographs, they often get noticed. Plus, think of how many hands a postcard goes through on the way to its recipient – the postal workers, other family members, etc. The small postcard can mean big bucks for your business.

By: Frank Salsa

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