Why You Should Not D.i.y.

"So, you’re contemplating custom brochures to help promote your business, but are on the fence between hiring a professional printer and trying to print your own on the old office printer. In most areas of life, the “do it yourself” mentality will save you money. That’s true. I’ve certainly had a few of my friends lecture me about the benefits of the lifestyle. Invariably, I just roll my eyes and point out what I spend in money is made up for in saved time, a lack of heart attack inducing stress and at least an eighty percent reduction in injury due to faulty use of power tools. Of course, all that leaves out the fact that when you pay for professional work, you end up with a professional end product. This anti-D.I.Y. philosophy has served me well, and it can work for you as well. There’s really no reason not to consult the professionals, but there are a few things you may want to consider for your project before you dial up your printer.

Color - When it comes to color, there are more options available to you than your old box of crayons. If you can imagine a color, you can probably have it for your brochure. The main thing to ponder is not what color, but how many colors. If you are on a budget, and are limited to one color, the natural inclination is to go with black, but you may want to consider another dark color. That way you have a bold, easy to read text that has a little more visual punch than black and white. You can also use colored paper to avoid that bland mono-tone look of black and white printing. For example, you could use a mint colored paper with black ink and it would still be a one-color job. Of course, if you have a little extra money, it’s worth it to go with more color, since color is one of the primary attention grabbers in advertising.

Paper - There are almost as many paper options as there are ink options. Probably the biggest choice is the thickness and weight of the paper you want to use. A thick, heavy paper stock is going to give you a sturdier end product, but you may want to consider lighter and thinner stock if you are mailing your brochures in envelopes. You’ll also want to consider your paper color, as I mentioned earlier. Most people gravitate toward white paper for their printing but opting for colored paper can make your brochure stand out from the crowd and catch view‘s attention when they might otherwise overlook a white brochure. Just remember to pick a color that works well with the colors of whatever photos or images you want to include in your brochure.

Of course, when you consult your printer, they will be able to consult with you regarding all of your options, like paper coating, number of folds and even layout. It always helps to have a rough idea of what you want out of your brochure, though. The clearer you are in expressing your needs and expectations the easier it will be for your brochure printing service to give you the brochure you imagine. I know all of the hundreds of options can be daunting but having professional help along the way will make the process of brochure creation quick and easy - so easy you’ll wonder why you ever considered doing it yourself.

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By: Robert Johnston

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