Custom Search
|
|
Why Your Website Needs Google Analytics
Unless you are doing an extensive targeted marketing campaign on your website traffic will not be instantly available to you. It will take time to build quality traffic. Once you have built up some traffic it is time to analysis this traffic to see where it’s coming from and how well it’s converting. Too many people focus on getting more traffic to their website but if it’s not converting then more traffic will only lead to more unconverted traffic. This is where Google analytics comes in. Within the analytics system you can setup goal conversions to see how many people are making purchases on your website and from this you can calculate visitor value. You can calculate how much each visitor is worth to your website. In simply terms lets say you get 100 visitors and one person makes a purchase of £100 from your website with information you can tell that every visitor to your website is worth £1 to your business. This information can be invaluable especially if you are using AdWords to drive traffic to your website. One of the other things you can track is where people are leaving your website. This can give you information on how relevant your content is on your website and what pages need improving. A tip here is to setup goal conversions at every stage of your order process as sites often suffers from high cart abandonment. With this information in hand you can see where people are abandoning their cart. You can then test different versions of your order process and track the results. If you don’t know what’s not working on your website then it’s very difficult to fix it. This is why Google analytics is your websites friend and with this system being totally free you really have no excuse to not use it. There are of course other systems that offer similar systems some you will have to pay for and some that are free, however in my option there is no other system that has the professionalism that Google analytics offers.. Article Directory: http://www.articledashboard.com For bespoke website design that comes with this system as standard then try MOU they also offer SEO services to suite your budget. |
|