Some middle aged people remember the time they were young and whished for a more comfortable and easy shopping option to buy what they needed much faster and in a manner to avoid the crowded stores and the irritating saleswoman with their superior attitude. Only one of their look could let you know what they were thinking: "Look at you how you're dressed. What makes you think that you can afford to buy something from this shop?" (Even though they were only saleswomen and could not afford anything the market you can buy anything you want: a click of your mouse can bring you anything you like (if you pay for it of course). Prices are even more convenient online: people often find in this way cheaper products and the fact that they can choose from a large variety of products is also a big benefit.
For customers, there is no distance limit using e-Commerce rightnow: there is no "My legs are so tired that I have to go home and buy what I need some other time", when you buy something online you are already home on your cornerstone or coach or where ever you feel comfortable and can visit an unlimited number of shops because they all are close to you, in the cyber world.
All the customers like to be well treated and become polite sugesstions to their questions about the products for sale which is not exactly what happens in the real marketing world where you get a superficial answer as though it would not be their job to tell you kindly about the products for sale.
Online e-Commerce offers a friendly and attractive environment for the customers and if it is a respectable flourishing business, full and polite answers to the customers questions.
So let's resume: e-Commerce is important for the customers because in this way the shopping is done in a more comfortable way, much faster and easier, there is a big variety of products from where you select from, there is no time and space restrict in the "online world" and the integral business is done in a polite and friendly way.
