All of us who try to get good search rankings in Google would do anything to get good Pagerank in Google. Pagerank is Google’s way of ranking websites based on their importance. Pagerank calculation uses the traditional approach of assessing the importance of the work of an author. The importance of an author’s work is assessed based on the number of times it is cited in other works and who cites them. If other important authors refer to a particular work then the importance of the cited work increases.. In scholarly circles, authors cited other work only when it has something good to contribute to their own work.
The same applies to websites as well. If your website has something important to offer, other websites will refer to your website. When it comes to the online world, the references are made by linking to the referred website.. If many sites are linking to you then it means that your site has something important to offer the online community. If this is the case, Google too will consider your site to be an important site and will give a high pagerank. Pagerank, which is also referred to as PR, is a numeric value assigned by Google to websites. The numeric value runs from 0 to 10. The greater the value of PR, the higher the importance of the site.
When there are too many sites competing for the same keywords, given that all the other factors are even, then it will be the PR of the site that will decide its search ranking in Google. You will be able to view your website’s pagerank by installing Google toolbar and enabling the Pagerank feature. You will also be able to check your competitors’ PR using this tool. As soon as you visit a website, Google toolbar will automatically update itself to reflect the PR of the website you are visiting.
Google’s algorithm on PR presumes that linking will happen in a natural fashion. However, today link trading and link building have become a niche market of its own right defeating the original essence of Pagerank. Since that is the order of the day, the best way to compete is to join the race and make serious efforts to build your links. When you set out to increase back links for your website make sure you engage only in white hat tricks. Never buy links from link farms as Google penalizes websites that have links from link farms. You can submit your links to link directories, get back links by social book marking, link baiting, submitting articles to article directories, etc.
Like all the other SEO efforts, you can never relax or stop when it comes to link building because your competitors are not relaxing or stopping. It has been observed that websites with higher PR are served with high value ads. So if you work on your PR you will not only be able to improve your rankings, you will also be increase your adsense revenue.
