Why Now Is The Time For Us Companies To Look For A Uk Copywriter

The Internet is an extraordinary animal. When Tim Berners-Lee first proposed the idea of a project based on hypertext in 1980, it is unlikely that even he realised what an extraordinary effect the development of the World Wide Web would have on modern society. The deconstruction of international borders by spanning the globe with a network that allowed people to communicate in seconds, rather than having to write letters or pick up a telephone transformed not just social networking contexts, but how the world does business as well. Fast forward 30 years to today, and we’re standing on the brink of a completely new future, thanks to Tim.

Tim is a Brit. The British are a nation known for their innovation, their creativity and their understanding of one of the most complex business tools known to man – the English language. We’re also known for having a very special relationship with our friends across the Atlantic; a relationship that has meant business partnerships and co-operation on an international scale, despite the expanse of ocean between the two countries. Now, with the Internet becoming a focal and essential component in any business, that special relationship is moving to a whole new level of intimacy.

Copywriters – the new business celebrities

Copywriters are the new celebrities in the business world. Previously, you took your business development concept to a marketing expert who would call in a team of fellow marketeers to help you promote your business. Now, the first email addresses that most business owners reach for are their SEO teams, their web experts and – their copywriters. Copywriters are not just retired journalists looking to cash in on the possibilities offered by the Internet – they are marketing experts in their own right. They are also experts in using language to sell your products and services. And understanding how language sells products is the key to good advertising and successful business, whether that’s in print, on TV or on the web. And the UK has some of the best copywriters in the world.

So why should American companies (or anyone else, for that matter) make a bee-line for UK copywriters? After all, they’re further away, they speak a different version of ‘English’ and they’re expensive, right?

Wrong. On all counts.

Why you should be looking ‘across the Pond’

Let’s take the matter of distance first. Before the advent of the Internet, distance was, admittedly, an issue. Conference calls are all very well, but for an instant response to a request for marketing content, it was a choice of either Air Mail or Fed-Ex – both of which would take at least 24 hours to reach the client. Now, thanks to instant communications through the web, a UK copywriter can have their client’s content on their desk within an hour of the initial request. Distance, therefore, is no longer an issue.

How about that ‘different version of English’? Well, apart from spelling a few words with an extra ‘u’, (a problem easily solved by using a US version of Spell Checker), we’re actually very similar. Our ‘tone’, thanks to the import of a host of American programmes, films and television, has merged the English and American use of language almost seamlessly. Another important factor is that, like British companies, American businesses are no longer restricted to selling to their own country. Their audience is international, transcending borders and removing the concept of isolationism that has restrained potential marketplaces and customers until the invention of the WWW threw all that out as outdated and outmoded. What UK copywriters have is a unique ability to adapt to a challenging market, an international business community and a new way of communicating. And all in a language that can be understood by anyone, regardless of geographic location.

Finally, cost. Thanks to a good exchange rate, American companies that employ the services of UK copywriters are getting far more bang for their bucks. It’s actually cheaper to use a UK copywriter than ever before. Even if you do pay a couple of dollars more for a web page, the quality you get from a UK writer will translate into a much higher return once that copy starts bringing in the search engine hits and, ultimately, customer conversions.

So for US businesses, the word is out there. There are copywriters in the UK ready and waiting to do trans-Atlantic business with you who are expert in marketing, writing and promotion. We know the language you want to use, we have that special bond with the US that has lasted for so many years and we understand the concept of a global marketplace. Oh, and we’re affordable. What more could you want?

By: Almond Evans

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Copywriting Devon– professional UK Copywriter