Why Online Games Manufacturers What Means Are There To Survive Competition
The advent of a new era by the new services or technology and the Internet to promote an era of change, he size of the Earth into a village, people all over the world can communicate to each other. People's lives need to be happy, happy life is the driving force behind! Online games is to seek happiness of the Internet to provide services.
After several years of development, today's online games both in market share in the input-output ratio in the economy and make contributions to the point of view, are definitely worth a total of pride and praise the results. In the domestic online games market, consumer groups is a sizeable audience class user groups, the less input formed a unique consumer behavior, but they pay attention to consumer tastes and cultural implication, product quality, less attention to brand products.
Online games industry needs innovative ideas competition, the market deciding the fate of good competition in the market environment will inevitably create large-scale enterprises. Cosy ideological development of the company will certainly be eliminated by the market. The online games market competitiveness of enterprises and more such multi-level, diversified characteristics of the market in line, the more they can be successful. To tap human resources advantages make efforts to enhance the comprehensive competitiveness of enterprises. Lao Tzu in the "Dao De Jing": the world difficult, it was easy to make; world affairs, will be in fine. Online games industry to the international market have to respond to market conditions for survival.
Online games competition conditions:
R & D strength is currently assessing the overall strength of an online games company an inevitable factor, a good technological strength guarantee the quality of the product itself. The research and development of talent in the current online games market is well known the role of the various companies for research and development personnel of the looting already white-hot state, many old company's research and development staff collective switch occur frequently. For the current domestic online games company in R & D strength is also a number of issues, many companies are putting in a lot of manpower, material and financial resources to attract talent, but the problem now is in research and development of the relative lack of talent, many companies have launched recruitment programme , Started the inter-enterprise battle for talent. It is learned that China's current 30 million Internet game players, and the country, including the United States for the professional game network technical staff less than 3,000 people. Online games companies in the market to seize a larger cake must do a good job in research and development personnel on the corresponding preparations. Referred to research and development strength, is bound to mention a few online games concentrated in a relatively mature online games business: the grand and The9 Shanghai, Beijing and the Jinshan Hua-yi, the South China region, such as domain and Netease. More enterprises in the development of online games in the earlier understanding to the development of online games is the inevitable trend of industrial development, investment in R & D personnel on the larger effort. The relative cost-effectiveness is also understood by the industry.
The concept of healthy sales is a direct economic benefits generated an important foundation, a good sales development model will directly reduce unnecessary investment and financial gain in return, the various game companies are using the Jinghe, and other soft home sales as the company's channels Sales channels and software sales company from the sale of a certain share of the sales model can greatly reduce the initial investment cost of game companies, but the cost is relatively lower, to establish their own sales network in the online games business development in the future to adopt a Kind of business model.
For each customer service online games companies are essential to a central authority, but in the current online games industry, some companies for customer service responsibilities and the importance of not enough attention. Support is different from traditional online games industry, his intuitive of the poor, communicate a fault, the relative lack of technical support and customer service also contributed to this work is still not enough professional reasons for the inevitable.
Taking all these points, the talent is the top priority of the development of online games, professional R & D personnel, professional sales personnel, professional customer service online games is to determine the number of large enterprise development, currently in the industry The only competition in the online games R & D personnel, but also more intense competition, but the sales and customer service professionals not enough attention is not a good environment for competition. Imagine, a research and development in online games have absolutely powerful companies in the market but sales and customer service aspects of the weaker words, it can not develop and grow! Of course, online games companies, there are other factors to have a great impact, for instance, the state's policy support.
State support:
According to well-known international investigative bodies to IDC, the market scale of online games in China last year reached 3.65 billion yuan, up 46 percent over the previous year. Online games market is far from saturation, the future market will continue to as high as 40 percent annually over the pace of rapid growth. Online games market is expected this year will reach 5 billion -70 billion. Moreover, the e-mail, search, online advertising, text messaging and other Internet profitability model, online games have become the most profitable business.
Countries are currently in the online games industry attention from the new reference to a new level, the industry's healthy development of large part depends on the attitude of countries in a number of substantive issues, the state came up with a better attitude and approach, such as : In the 2004-2008 period, China plans to invest 10 - 20 bln yuan, 100 of the development of high-quality online games, with state support after entering the game industry will mature, domestic online games will occupy most of the domestic market share The import game challenge! State Press and Publications Administration announced to be strong support for the first batch of "China's national network games published works" list, "China Online", "fantasy land" and "swords" and other fine online games once again confirms the selected countries for online games Industry support and help!
Online games industry expected:
Online games is the current Internet industry and capital market darling. At present, the profitability of the Internet in online games and the points on the SP, the development must have a good sense of competition with the state's support, health, rational, is the formal development of the online games industry must take the road and explore the game in line with China's own industries Their road games is the vast number of enterprises in the future to face the problem! In the competition and development! Changes in demand in the market! Tens of billions of the market waiting for more space in the Games. Let us wait and see online games industry of tomorrow!
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