Will Your Video Hit Google's Top 10?

Most internet marketers (especially the newbies) think that their videos will rank high on Google if they just pick a keyword phrase and create a short video targeting that keyword. But unfortunately, this is not going to happen. In this article, you will learn a secret of ranking videos on top of Google and get a ton of free traffic. If you are doing video marketing, this article will be very valuable for you.

After all that keyword research you've done, then finding out the competition, you're ready to start creating videos optimized for each keyword phrase. Surely they are going to easily rank, in Google -- right?

Not necessarily. Having that kind of attitude just sets you up for failure and frustration. There needs to be one extra step in the keyword research phase. You need to KNOW that it's possible to rank an optimized video for one particular keyword phrase, before you start putting in the effort of creating the video.

How do you do this?

Perform a manual check to make sure you can rank for the keyword phrase you want to create a video for. Copy and paste one of your researched keyword phrases into Google. Do any videos appear in the search results? If you don't see any videos, there's a good chance your video won't be able to rank for that keyword phrase.

For example. When this article was written, the phrase "tea tree oil uses" had no video results for its keyword search. Even though there were hundreds of videos listed in Google (check by using the "Videos" tab), Google chose not to rank any of them in the first page of the search results.

You could simply delete that keyword phrase from your research at this point, or you could try experimenting with it. Try adding words to your keyword phrase (or taking some away), and see if any video results pop up for those searches.

Why does Google rank some videos, and ignore others?

Try to understand things from Google's viewpoint. They only want to display a video in the search results if it is going to be useful to the searcher. To continue the above example, after adding the word "directions" to the phrase, (so it would be: "tea tree oil uses directions") videos appeared in the search results.

If there were less competition for that phrase, it would be a good candidate for a keyword-optimized video.

Keyword phrase optimization

Videos themselves can also give clues at other good keywords to rank for.

After typing in "tea tree oil uses directions", videos appeared at the bottom of the page in Google. The search results featured videos that were unrelated to my keyword, such as "Soap Making Instructions - Tea Tree Oil Soap."

I then tried searching for "tea tree oil soap instructions." For this search, the videos appeared at position #2 instead of the bottom of the page. This is a much more desirable keyword to use for making a video.

If you are concentrating on gaining search engine traffic from video marketing, using the above technique will be a very useful factor in determining whether it would be worthwhile in creating a video. It may add an extra step to your keyword research, but the initial efforts will pay off in the long run, and avoid frustration.

I am very confident that if you follow the steps above everytime when you create your video for your marketing effort, your video will start to rank better on Google's search results and you will get a lot of free traffic.

By: Tomasz Mackey

Article Directory: http://www.articledashboard.com

Local Mobile Monopoly Review is one of the best article reviews I found on mobile marketing. If you are doing mobile marketing, you should read this article: Local Mobile Monopoly Bonus.