Winners Guide On Tunnel(ing) Affiliate Marketing

If the article title seems to have amused you, you got it right. I am here to talk about TUNNEL products and marketing them as a result of which you will be tunneling affiliate marketing to dig out money.

What do affiliates look for choosing a product?

Its common that we look at products that has good commissions and that has got less rejection(returned) rates. That is the basic that everyone should look at on first hand before choosing a product. But, this is not the only one that should be looked at for choosing your affiliate product.

What is a tunnel product?

You might have heard this term Tunnel or funnel quite often in this arena. A tunnel/funnel affiliate product is the one which has one product in the front end sales and more than one product in the back end sales. For this we need to understand what are Front end and back end sales.

FRONT END SALES:

When we are affiliating a product we are creating something called as pre-sales or the pitch or landing page. This is nothing but the one which prepares the visitor to become a potential customer. Once the customer moves from this page to our affiliate product's page (the page of product owner) that is called as SALES PAGE. Any sale that takes place on that SALES PAGE is called as Front end sales.

BACK END SALES:

Once the customer buys that particular product our product owner should be promoting more advanced products to our customer and make them buy that too. This is called as BACK END SALES. We are sending the visitor as a potential customer to buy only one product but inturn the product owner's SALES techniques and his worthy products turn that potential visitor to a customer who buys more than one product. For doing this we will be receiving commission for front end sales + ALL BACK END SALES.

YOUR CHOICE:

So your choice should be a product that offers both a strong backend sales and a strong front end sales. Because a product that offers good backend sales but does not have a good sales page for front end sales is worth nothing.

Choose wisely and earn greatly

By: Sriram Srinivasan

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Sriram Srinivasan is a first generation Internet entrepreneur. His interest spans from affiliate marketing, product marketing, product promotions till customer retention. www.earn-from-internet.com - A website for internet marketing beginners LENS: Zoom him here