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Wordpress Seo - The Best Free Themes

Coming from another web platform to WordPress to build a couple of new websites recently, one of my first concerns was how effectively WordPress would handle my on-site SEO. As a blogging platform WordPress is already pretty competent at letting the search engines know about the new content you put up on your site, but there is always more you can do too improve traffic and help improve the monetization of your web real estate. After researching the subject it seemed the most most popular options were either to use a plethora of plug-ins to make your WordPress site more SEO friendly, or use a specialized SEO theme often with a price tag attached. Believing the best things in life are free I have been experimenting with the most popular free SEO themes to be found on the WordPress site and two themes in particular have proven themselves particularly effective -

The Heatmap Theme was one of the first themes I tried and after experimenting with several others I have come back to this theme as one of the most effective. As a relative newbie to WordPress, the theme was very simple and intuitive to use with plenty of layout options and widgets which were much more customizable than the defaults (handy for ad-placement).The built-in SEO options are simple but effective allowing you to define your keywords and meta-tags and adding Google tools such as analytics to the sites code was very straight forward. After filling out the site with content I submitted the site-map to Google and it was indexed in 4 days, ranking pretty well for the relevant keywords with very little off-site SEO work. On the downside, the Heatmap Theme is only in a way 'free'. There is a paid version which offers greater customization and as a result you are slightly limited in your design choices with the free version, such as not being able to remove navigation bars and footers entirely, or fully editing the style of the sidebars if you so desired. This makes things a little constricting when building your site but if you are happy to build your site around the slight design limitations then it is a great little SEO optimized WordPress theme.

Swift Theme is the other theme which I found very well designed. This theme has a ton of user friendly options for customizing your site and you can really tailor the look if it to your choosing with very little effort. From color scheme to sidebars, headers and the layout of the main content - there is a lot of versatility but presented in a very simple manner which makes it easy to use. As with Heatmap, Swift offers some SEO tools which are simple but enough to do a good job and easy implementation of Google analytics, etc. Although it offers more versatility that Heatmap it does have a few niggles of its own. If you wish to present your WordPress site as more a website than a blog, you'll have to fiddle about with the PHP code a little bit to get things how you like them (nothing major, don't be put off!) I also had to use a few additional plug-ins to get things just how I needed them. Inserting ads into a Swift based site is not quite as straight forward as some other themes so I used a plug-in ('Advertising Manager') for that. I also needed to flesh out the SEO options a little bit with the 'Google XML Sitemaps' and 'All in One SEO Pack' plug-ins to give me more control over the site-maps produced and how the Meta keywords were handled. It didn't take much work however and I am finding the combination of the Swift Theme with these plug-ins to be very effective, so much so that its my WordPress theme of choice.

I tried several other themes whilst I was experimenting and there are plenty of other great options to choose from. Being free themes there are generally a few issues such as the odd missing feature or limitations to how your layout looks, but with the odd plug-in and designing your site around the theme instead of vice-versa, there are a lot of good free SEO theme options out there.

By: K Anders

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K Anders writes about a variety of topics, particularly those in the areas of computing and technology. His website Bosch Dishwasher Troubleshooting provides information and advice about troubleshooting Bosch Dishwashers

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