Article marketing is the process of writing short Internet-based articles for onward transmission to article directories. These article directories will publish your article as content on their own website and also offer your content to other website owners for downloading onto their websites.
Therefore, articles that you create today, can find their ways to other people’s sites. One of the main reasons for creating articles is to create back links. For your information, another reason is to generate articles is for high traffic. Let’s stick with back links for now.
Whenever you generate an article, apart from ensuring that the content is of high quality and you have proofread it for errors, it is very important that you include a resource box. This resource box includes a link which will drive traffic back to your website, and this is the purpose of writing articles. As I’ve said, one of the main reasons for creating articles is to generate multiple back links, which search engines can use to estimate the popularity of your website.
This is how it goes. If your website has more web pages from other websites linking to it than any other website in your particular niche and all things being equal, you will have the greater popularity than the other. This means that search engines will rank your website high in the ranking criteria because your website is obviously relevant to surfers’ needs.
There are other ways of generating back links, and some of these include asking other website owners for reciprocal links, buying links from other websites, link exchanges and submitting your website address to other web directories. All of these are well and good, but none is as powerful as article writing at generating massive back links. All it costs is your time and energy, and you don’t have to beg anyone for swapping links.
