All you website content should hold the keywords that you are trying to optimise for. If I want to get to the top for “blue widgets California” I will have to use this keyword phrase a lot in my copy. Imagine you are trying to sell “blue widgets California”. If your content didn’t contain any references to “blue widgets in California” how would a search engine know that your website was all about blue widgets in California? Answer: It wouldn’t. Consequently when writing good website copy, it is always vital to have the keywords at the forefront of your mind. Imagine you are your own customer. You are looking for the products that your website sells. What would you type into Google to find your website? Ask your colleagues and friends. They may come up with something completely different to what you would think. Once you have a selection of 4 keyword phrases, you can start to research the results that come up when you type them in.
Bold and Italics
Placing your keywords in bold and italics can add an extra prominence to your keywords. Just like h1 tags which Google rates as more important than if it is not, if you put your keyword search term in italic or bold Google will view these as more important especially if it surrounded by unbolded text. Best not to over use this technique though because it can render your content look very odd.
Alt tags
When you are writing alt tags it is especially important to have your keyword phrase placed in these. Alt tags are little notices that appear when when you mouse over an image. It’s a way of telling Google what the image is so it can be referenced if anyone searches for an image. Your alt tag should be no longer than 3 words long and again should apply to that landing page, category and section. If I goto my motorolla l6 page, I would want my pictures to apply to the motorolla L6 rather than just say mobile phones. If you do this your content will be more specific and reflect the content of that page. This way Google will know that you are building a website with good information architecture a structure that relects both the navigation and the way the website is internally linked.
Link Title Tags
Some people don’t really like using title tags because they can look ugly. When someone mouses over a link and the link comes up with a little notice that says what the link is, it can appear unnecessary to the user, because the link already tells them what the link is. However, it can be a good idea to add title tags for SEO. Its another piece of additional content which all goes towards building your website. They are also pretty handy because the same keyword phrase can be copy and pasted into the links quickly and easily.
James Sampson is the Director of SEO Brighton a seo consultancy company. For seo consultant services, SEO Brighton is a fantastically informative blog for those interested in SEO.
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