Using printed pens to promote your business can have a far reaching impact if done correctly. Printed pens offer thousands of options, from plain stick pens with a single color logo and phone number to elaborate multifunctional writing sticks that may include a clock, calculator, lights or even bubbles. Printed pens are arguably the most effective marketing tool for the price.
Who Uses Pens
Everyone, from pre-schoolers to the elderly, uses pens. Those in an office environment may use them all day long. At home to pay bills or on the go to take note of directions or telephone numbers, pens are used all day and night in nearly every setting. You want your potential customers reaching for your pen every time they need one.
Getting Them in the Right Hands
Direct mail marketing campaigns often include printed pens because they are small, fit in standard envelopes and are inexpensive to mail. Printed pens are relatively inexpensive to produce and there are multiple price points depending on the quantities you plan to order. The more you buy, the more you save. When you purchase or otherwise obtain a direct mailing list of consumers that might be interested in your product or service and send them a printed pen, they are likely to remember your company when they are in need of what you are offering.
Attending promotional events, whether centered around your industry, community or occasion is another way to get your printed pens (and your company name) into the hands and minds of those who may want to do business with you. It may be helpful to include a flyer or other information that sets your service or product apart from the competitors at the same event.
Whether you choose to add printed pens to your direct mail or event marketing or both, choosing the type of pen, delivery method and supplemental information can make a huge difference.
Direct Mailings
Printed pens, when included with eye-catching written material can say a lot about your company. While your pen doesn’t need to stand out as much, it should be in line with the style of the included supplemental material. Consider a more informal flyer with a plain, black and white stick pen.
Are you trying to impress the grandeur of your business on prospective clients? Choose more elegant printed pens, like those made of metal. A more formal-looking invitation to an exclusive mixer may accompany such a printed pen. This campaign will cost quite a bit more so your mailing list may need to be pared down a bit.
No matter which type of printed pen you choose for your direct mailing campaign, you’ll know that:
Those who receive your advertisement will know how to use the printed pen
You’ll have the chance to impress upon them your name and company contact info for at least three weeks (the average time most people keep ballpoint pens before losing them)
Marketing Events
When dealing with a much smaller number of impressions and the competition of other printed pen giveaways, you should spend a bit more per pen so you can make a bigger impact. There are heavier, metal printed pens and others with gel inserts rather than the standard ball point. In the alternative, you could use a brightly colored ballpoint pen rather than a fancier, more expensive one.
Tina Rinaudo is one of the leading lights in the UK promotional pens industry. Tina is a key member of YesGifts, the UK's fastest growing online promotional pens resource specialising in promotional pens, mugs, mouse mats, umbrellas, conference items and much more. For more information please visit www.yesgifts.co.uk.
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