Writing A Killer Sales Page

When you market online it is very important to remember 3 things. Have a warm expanding market, which wants and needs what you have to offer. You must make sure that what you have will solve a problem for them and benefit them in some way. Lastly, have one of the most powerful marketing methods around - a killer sales page that will close the deal.

Many people neglect to put the necessary effort into their sales pages and suffer the consequences of low or nonexistent sales. Sales pages are the heart of your business and without a good one even the hottest product cannot get sold. Here are some tips to get you started:

1. Learn from the greats in the business. Go to the websites of the master copywriters and check out what they have for a sales page. Just type 'copywriters' into Google and check out the first 10 that come up. You can get some ideas, but don't steal their copy or you'll get in trouble.

2. Understand the 3 P's of Copywriting

a. Make it personal

b. Make it precise and streamlined

c. Make it persuasive

3. Tailor your layout to your product or service. There are many different layouts that you will be able to use. Basically your sales page will be in 3 parts. a. The first will be bringing to your reader's attention, the problem and emphasizing it

b. Secondly you will be presenting your product or service, and showing your reader how it will help them and resolve their problems with benefits etc.

c. At the end you will have the call for action and the guarantee, etc.

4. Work on your headlines, first the main ones, then the sub headlines then the details get filled in. These headlines are going to be your salesman and must make the reader sit up and notice what you are selling. Good ones will draw the reader into the copy.

5. Make sure you have 'an iron clad' guarantee. This encourages your potential buyer to have trust in you and be more inclined to buy.

Take some time, learn the art of copywriting as you will need all the info you can get. Sometimes just changing a few words can make your copy more powerful and increase your sales. Try some experimenting.

Split testing is one way and a very important one to get your copy to sell. Here are some steps to do this:

1. Make two different pages for the same service or product you are selling.

2. Each one should be written with some slight differences.

3. Watch which one brings in the most traffic.

4. Drive targeted traffic to both pages.

5. Monitor and note which one is bringing in the sales.

6. Use the one with the highest sales conversion

Avoid these mistakes:

1. Avoid hype.

2. Poor presentation

3. Using features instead of benefits

These are just a few pointers to help you make a start. Remember to think as a buyer and not a seller. If your page cannot convince you to buy the product or service then it certainly will not convince your reader.

By: DastardlyDan

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