Writing A Successful Article For A Business Making Money Online: Part 2
To update from Part 1, this is a brief summary on selecting your keyword phrase.
Part 1 SUMMARY:
Why write articles? GENERATING INTEREST WITH PUBLISHERS AND READERS! LINKS! LEADS! TRAFFIC! CASH!
Remember we have a definite objective for writing articles. Of course, the entire point of writing an article is to generate interest; you want publishers to publish and readers to read. You want that little article to generate enough interest from the reader that they are compelled to click the link in your resource box. How do you accomplish this? There are a few things to remember, as well as knowing what publishers and readers will look for in your article.
We discussed keywords, phrases, links, hyperlinks and traffic. We will review these then get to submitting articles. The important thing is to understand the goal of an article: Get publishers to post them on their site and distribute them to others. This gives you one-way links back to your web site. Get the read to click the link in your resource box. They can reprint your article on their blog or site and you have another link back to your web site.
The search engines seek out links to your web site and the more “relevant” links the better ranking for your site. Relevant basically means that you score best when your links are on sites that are comparable to yours in content and purpose. Get those links!
Keywords/phrase must be what you will market to get traffic/visitors to your web site. Your blog, web site, home page and all articles must also include these keywords. Mine is "business making money online" and was chosen because there was little competition and would be easy getting plenty of visitors/traffic to allow me to make money.
The less competition the better. You want to stay away from the more common keyword terms, e.g., work at home, home business. These have very competitive levels by large established companies and would be very difficult to achieve first page status on the search engines, and not get the traffic you seek.
You want to use “Google Keyword Tool.” The idea is to put in keywords to generate a list to choose from. You put in home business or making money online, or whatever your interest may be for this program. This again will generate a list of 50-100 keyword phrases. You want to select phrases that relate to your interest and select a phrase that gets over 5,000 searches per month but less than 20,000 and has less competition.
You can determine the competition by looking in the column that says Advertising Competition and select one that the bar is only 25-50% blue/green. The less color and more white the bar the less competition. These are good choices. These are the keywords you will use to promote your site.
Let’s look at my keywords, business making money online. (You notice if you click the link it takes you to my sign-up page. That’s hyperlinks.) When you put my keyword phrase in the Google Adwords Keyword Tool –CLICK HERE you will find that it generates only 6,600 searches per month and the competition level is only about 33%.
These are the range of numbers you seek for your site and promotion. There are only one or two others on that list that are within acceptable ranges, i.e., money earn free and making money programs,
Try other keywords such as work at home and home business to generate other lists. Get the ones you feel match your web site and/or your feelings about your home business and select YOUR keyword phrase. Remember this one is your target keywords, but you need other keywords to go with them so as to develop secondary search clicks as well. You’ll get into that at a later time.
You don’t want them too low because you will be sharing these visitors with other searches. But the higher click counts tend to very competitive and thus more difficult to get the share you need for a successful online business.
Part 2.
Now that you have the keyword phrase you are going to use to promote your site, we are prepared to discuss writing the articles to attract readers and build backlinks to your web site which is the objective of the article writing promotion.
While doing an outline of your article you must keep in mind that you must insert the keyword phrase 2-3 times with the hyperlink to get best results from search engines. Also, the link will take the reader to your web site.
When choosing your articles be sure to select topics you enjoy or those who wish to learn from. For example, following your participation in this article writing training, you may want to write about what worked for you and what you needed further work to accomplish. Just as you may experience these obstacles, so will others. They can therefore learn from your experience. Now you become the instructor by simply sharing what you went through.
Now that you have a topic, you are going to do the research for your background information. This should be kept simple. Use the search engines for quick reference. I use Google for everything. You can look-up a topic in seconds and make notes or copy and paste the content using Microsoft Word or Office. This method is quickest. Be certain to start with topics you are comfortable writing about to get familiar with the process. You can tackle more complicated subjects as you get experienced.
Remember you are writing to promote your web site and you must be creditable. SEO looks for keywords and hyperlinks, but readers want good information. Never print something that may not work or is no valid. Always do a spell and grammar check before submitting the article. Take advantage of all the resources we have available today. You can do an article in 2-3 hours and when submitted can create several backlinks to your web site.
You need to submit 2-3 articles per week to gain the backlinks you will need to get your web site to the top page of the search engines and receive the free natural traffic in the volumes you will need to make money online. This is only one of the factors the search engines weigh but it has a benefit only matched by linking. They are permanent. They can only continue to grow. One article could generate you 10 leads today, but 50 next week and so on.
A well written article is worth the investment of time. They must meet certain requirements before they can be submitted. Check for your keywords and your keyword phrase. Be sure there is plenty of “white paper” on the page- readers tend not read articles if paragraphs are too long. Never make them greater than 3-4 sentences.
Before submitting the article, visit an article directory/site and examine several to become familiar with the format and the required information. Some vary, but typically they ask for your name, email address, a title- very important, a summary, the body of the article and the author resource box.
The title is like your headline for the article and must grab the reader’s attention or your article may never be read. The title should also contain your selected keyword phrase when at all possible. You want that phrase there again for the search engines.
The summary is designed to work in conjunction with the headline to grab the interest of the reader. The two are available to the reader at first glance. They must click the title in order to be directed to the article. I will typically use the first paragraph as my summary and include it in the body of the article so that reader gets the entire article.
Remember you are attempting to promote your home based business and with articles they are NOT advertisements. You may not attempt to sell the reader anything except the fact that you have an interesting subject and they may desire to click your link or visit you site/offering. The only place you may reference your site or product is in the resource box.
The resource box should contain your name, information about you (1-2 sentences) a link to your web site and offering to our lead capture page. These are the only items recommended. Most will accept up to 3 links only. The site and lead capture page should be 2 of these.
Your affiliate or service provider should assist you with the information to make this author resource box comply with your objective- get the reader to click your link. Think of it this way, what would attract your attention and make you click that link? Free e-book? Newsletter? You should have this lead capturing item available for use or you need another program.
The money is in the List! If you truly want to make money online, you need to build a list of subscribers to promote your programs and products. The list needs an autoresponder with emails that instruct them on building their business and promoting their business.
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For examples of articles, visit my page for Home Business Articles. These are good samples and the topics may give you ideas for your articles.
Submitting Your Articles
Now that you completed your article and have it formatted, spelling and grammar checked, keywords and hyperlinks in place, you are ready to submit your article. There are article submission directories that you may submit at no cost. You can locate the best ones by putting “article directory” in Google. Select the ones at the top of the page. These are the most popular and usually have the greatest distribution.
The ones recommend are these directories: ( these directories have similar guidelines; each stipulates that you must be the copyright holder of the article-owner or author)
The top four are EzineArticles.com, GoArticles.com, IdeaMarketers.com
and ArticleDashboard.com. (I have an expert writing status with two of the four.)
Some of these also provide paid services that will include writing articles and submission service. I would recommend to start doing them yourself to get the practice and if you feel this the method to get you the traffic you need, then look at a paid service. These can truly multiply your links with other directories, blogs and web sites which is what we are striving to achieve. That leads to the natural targeted traffic ,leads, and sales.
For further details on writing articles, you can visit this expert at Article Writing . My writings should prepare you for most of what you may encounter here.
