Many builders are discovering that the days of Word of Mouth have either passed by or are about to. More than ever, it is important to keep your name and business in the minds of the public. People are still buying homes but just not as many as before. So builders have to adjust and find creative ways to keep business active. Otherwise they might as well close up shop. There are fewer buyers in today's economy and the few that are buying are doing their research and so by the time they reach the builder, they are prepared having done their homework. And, they have most likely widdled things down to the few builders they want to talk to.
How are they researching?
90 of buyers now do their research on the Internet well before they ever call an agent. The days of agents sitting in the office and taking calls is long gone. Buyers are smarter, better informed and they come prepared. Builders need to adjust accordingly.
By: Patch
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