Your Custom Note Pad: The Quiet Marketing Tool

"Pad printing is not a popular tool for marketing. In fact note pad printing isn't even mentioned in some marketing guides. So let me tell you a secret. Though not commonly used as the main tool for marketing, the note pad printing is an effect albeit subtle tool. The best thing about it is that it doesn't look too commercialized. Fliers, brochures, postcards and other print media all seem to be screaming products and services these days. Most people treat them as junk mail. With pad printing though it is different. People can really use notepads. You can find them near the phone or on top of the refrigerator for reminders . Other people use it as printing paper, prescription notes, office memos and many other writing needs. That is why notepads can easily be accepted by people. Below are a few tips you can use to distribute your note pads for marketing and public relations. Learn from them and use custom note pad printing as your quiet tool.

Give them to colleagues
If you're in a business you should have a decent amount of contacts. They can be investors, suppliers, retailers, resellers, tax agents, banks and many other important people. As a “friendly” gift you can send them your notepad. You can say it was just printed for the company or that its just lying around, “why don't you take some?” Combine that with your business card and they will have two ways of remembering and contacting you. If they write important notes from their phone calls, they will see your custom notepad along with a logo. With luck, that might be the moment they call you back and ask for your services.

Present them free to customers
Customers always like freebies. Notepads are easy to give away, since people genuinely find a good use for them. So if you want to go “on sale” or have special offers in your shop, why not give them a free color notepad? Once they take it home they'll have plenty of uses for it. This gives you free advertising distribution as all the people in the house will see and read the notepad once they use it. Who knows? Maybe they will remember the good deals they had though the notepad go back to your store and buy more.

Include them in press kits
As a public relations tool, notepads can be easily inserted with press kits. Journalists always like to take down notes for their stories. So a custom notepad would be happily accepted. Along with giving your company a dignified image with the notepad, they will instantly remember you as they take down future notes. Hopefully they will think favorably of you when they start their articles.

Make it a standard for employees
You can give your employees a standard notepad for their office and personal needs. It gives that psychological boost of being “one with the team” by having the company logo with your notes and paperwork. Also since more or less they will be giving notes to people other than their co-workers, like their family and friends, they will be distributing your contact details and services for free. How is that for free exposure?

As you can see there are many ways a custom notepad can reach people. All this with the assurance that your investment for notepad printing won't just be thrown into the trash like other marketing tools. So think about printing your color notepads. Ask your online notepad printing company now to know your options.

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By: Andrew Michaels

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