Your Hair Salon Logo - Inspiration In Two Minutes

Choosing a logo for your salon goes hand-in-hand with choosing an attractive and successful name. You need to add impact so that it catches the eye. You also have to add some kind of appeal, something to hook potential customers and something that conveys what your salon offers. It’s important to understand the way logos function, in order to choose one for your fledgling business, and the ultimate financial well-being and growth of your salon.

First iconic/symbolic: This is a simple image meant to be a fast visual reference to your salon. It has no text and should be a unique and quickly recognizable image. If your salon offers only services for hair, something like scissors or a graphically uncomplicated head image are good indicators to that effect. If nail or other services will be offered, a combination nail and scissor logo will help potential customers get a strong idea about your business. It should be clear when reproduced in smaller sizes, memorable and unique.

Logotype/Wordmark: This is a word or letter logo, such as a network or signature. Stronger, thicker fonts convey stability. Thinner, more stylized ones a more artistic presence. In order to consider this type logo, keep in mind its performance in reproduction. Business cards and signs need to have the same quality of eye impact. It must represent your salon to its best first impression capacity, as well as instill a lingering recall to bring in clients.

Combination Marks: These are logos that use a paired effect of visual graphic and business/brand name. They can be a bit tougher to translate into both small graphics and large. Also, there’s a built-in risk of a case of overkill. However, done properly they deliver a potent one two punch. You desired demographic of clientele has an image and a name to use in considering your salon. Having the name to accompany the graphic logo can help more effectively convey the services you provide and the image you wish to project to the public.

We all have logos that we have known and will always stand out in recollection. In choosing one for your salon, consider the customers you wish to attract, the services you intend to offer, and what makes a logo stand out to you. Think about your own preferences in the perception of your salon at a glance. In essence, that is how a logo functions. You, your salon and image at a glance. So, choose carefully and best of luck.

By: Gregory S. Irvine

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Gregory S. Irvine is an entrepreneur and internet marketer who enjoys helping small businesses market themselves effectively. Check out his website www.styleyourwaytosuccess.com/ to find out more about designing your hair salon logo.