"appliances To The Countryside" To Snatch War Triggered Rural Channel - China Multifunction Beauty

Channels lifeline for home appliance makers as the only firmly grasp the distribution network, after sale
Service Network and Distribution Network in order to remain invincible. Because of this,
Bringing home appliances Against the backdrop of both national chains and regional distributors or manufacturers, are trying to increase channels of work, and a scramble around the rural channel war is unfolding.
Recently, Sichuan Changhong Sichuan Post Company and signed a strategic cooperation agreement: the two sides will launch products and channels for cooperation, to rural households in Sichuan province sent appliances to the countryside policies and Changhong product promotions. Changhong is clearly trying to better deep plowing the rural market.
, However, a keen interest in the rural market more than Changhong 1. Earlier this year,
States United States , Suning The two major home appliance chain giants have set up a working group, set up home appliances to the countryside Products; and
Triple Trading Company , Canton 100 electrical, Hefei Baida, Anhui, China Health and appliances, trading company in Dalian, Mudanjiang Guanghui, Yangzhou Exchange Bank, Jiangsu, a large number of appliances to the countryside Suguo distribution channels such as the successful tenderer and all major manufacturers, all have started bringing home appliances promotion Raiders.
Last century, the traditional home appliances in China, facing difficult channel conditions, the new chain of supermarkets based
Sell Channel model in the city beginning to flourish, and made significant progress; but in rural areas, the channel became confused, uneven quality channels of business with some well-known brand second and third tier brand and sporadic form of the rural household appliance market for several decades landscape. As the channel is not perfect, directly led to most of the quality and low price of brand-name home appliances can not really sent to the farmers.
Because of the rural household appliances retail
scattered small-scale single-store operators varies, and both channels of home appliance manufacturers, or providers are invariably want to explore a mode of a struggle to eat cake rural market.
TCL "Happy Tree" model might serve as channels for the construction of home appliances to the countryside as a reference. "Happy Tree" mode of operation is the original home appliances scattered businesses, family-run shop, together through the unified model, in the procurement costs have a certain competitiveness, is closer to China's 34 actual market conditions.
Indeed, the particularity of the rural market has a number of achievements with a special vision of the enterprise, such as Haier. In the majority of manufacturers and distributors have reduced self-built channels, the Haier to shift their stores open to 34 markets.
Clearly, in the next few years, the route through the countryside home appliances, home appliance chain channel for ferreting out the ideal of rural channels is gradually becoming a reality. Channels in this battle, the dream of every enterprise are difficult, but it is worth a war. With the gradual deepening of home appliances to the countryside, the Chinese home appliance retail outlets are new opportunities and challenges.

By: arrayrand

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