ebay's classified ads are becoming more popular as people are starting to realise just how profitable they can be, so here are 3 great tips for creating great ads.
1. Use bullet points in your description. People love lists and would much rather read a list than a paragraph. And the more likely your ad is read, the more sales that you are probably going to make.
If you already have some sales copy written, break them up into a list of the benefits of the product. Keep them short and to the point. People scan pages rather than actually read them.
2. You need to make it very clear in your ad what the customer needs to do next, whether that's clicking a link, sending and email or whatever, just make sure your instructions are very clear.
And while we are on the topic, a big click here button is sometimes not enough - you need to tell your potential customer why they are clicking there. Here are some examples: click here for more information, click here to learn the secrets to weight loss, click here to send a man to the moon ... you get the idea.
If there is no call to action in your ad, many eBay customers will be left scratching their heads since there isn't a traditional buy now or bid now button like there is in regular auctions.
3. Thinking about what people desire is an important step in choosing a product to promote. It is no good choosing products just because they sound cool, people must actually want the product before they are willing to part with their hard earned money.
So what sort of things do people want? Well I'll give you some hints - people want to lose weight, they want to fall in love, they want to make money. They probably don't care much for an ebook on how to cook toast if you know what I mean.
While listing a classified ad is much like listing a regular eBay auction, because buyers are still getting used to classified ads it's important to tell them exactly what they need to do to buy from you. If you make it easy for them, the more likely it will be for them to buy from you.
