Optimizing Your Title Tag, Meta Tags, And Keywords.
So you need to publicize your website? Want a Search Engine Optimization guidebook? Well, here you go!
You have your keyword researched, and at this time you want to optimize your site for this new keyword. Let's commence.
Optimising the Title tag:
The title tag is the most vital element of on-page optimisation. A title tag must be short but be illustrative enough for your visitors to identify you and what your business does or offers. The Title tag is the primary thing that is shown and indexed by search engines. Your title should be appealing enough to draw visitors, while adhering to the search engine guidelines in order to position you greater than all the other websites in the same niche.
My special Title tag formulas:
1. Primary Keyword - Second Keyword, Third Keyword
2. Primary Keyword - Second Keyword - Third Keyword
3. Primary Keyword | Second Keyword | Third Keyword
Case in point: Van Sales Manchester - Van Hire, Best Prices on Vans Van Sales Manchester - Van Hire - Best Prices on Vans Van Sales Manchester | Van Hire | Best Prices on Vans
Or with business name if you wish:
LD Van Sales Manchester | Van Hire | Best Prices on Vans
Aim to stay within 80 characters on the title tag. If you move past 60-70, Google will not count the words beyond this limit.
I would suggest using three keywords max in your title tag and constantly make sure that the keywords are appropriate to the content on your page. In addition do not repeat keywords, Google looks unfavourably on keyword stuffing.
The title tag should go immediately below the tag in your website’s code for optimal results.
Example:
Van Sales Manchester | Van Hire | Best Prices on Vans
Meta Description Optimisation.
The Meta tag Description may not be as significant as it used to be, however the Meta Description is something you can’t just overlook. The Meta description is what displays underneath the link in search results. Writing a straightforward, rational description of your website and its goods is the best tactic. Inform your customers what you want them to take notice of in this section also, and be sure to include your keyword(s) for good measure.
Example:
LD Van Sale Manchester specialise in the sales and hiring of rental vans at the best possible prices. We offer Van sales from £2,995 and can source anything in Manchester and throughout the country, to help you and your business prosper.
Adding the Meta description to the code:
Real world Example
The Meta Description should go directly below the Title tag in the code
Therefore, we now have:
Van Sales Manchester | Van Hire | Best Prices on Vans
Note: Your closing tag might not be directly below the description, as there are other head information codes such as your CSS or page styles. The closing tag is there for illustration. Do not be anxious if you do not see the tag, as long as your code is in between both and , you are ok!
This is an excerpt from my full E-book system teaching you the professional SEO techniques step by step. The sytem includes free databases of sites where you can submit your website to. This creates thousands of backlinks and helps you climb the rankings without having to pay
thousands in SEO costs! Please click the following links to look at the E-book system: promote your website or here: search engine optimzation guide
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