To See The Evolution Load Of China Manufacturer From Japan And Korea

Consumer brands to build the terminal to the World brand system is the dream of China manufacturer industry. This dream Korean and Japanese companies after years of effort, has become a reality. Japan and South Korea have similar manufacturing environment, "China" of course, have the opportunity to join the field. But China's manufacturing industry in the traditional products in order to international enterprises with a competitive advantage in the short term is impossible. Therefore, to build China brand to the current strength of Chinese enterprises and the market situation, we must seize the opportunity for development, and brand lay. The opportunity is to seize the opportunities for upgrading industrial products, in new technology and new product applications, the Chinese enterprises and foreign enterprises in the same starting line, if we can seize this opportunity, we will be able to compete in the international market place brand .

When the "Japan" when the rise is also faced with "Made in China" at present the same difficulties, the Japanese products in the international market is a synonym for shoddy. Sony and Panasonic and a number of enterprises, the use of imitation and innovative ideas, insisted on playing their own brand of new products, refused to OEM, to establish their own marketing channels, a step to expand the impact of its own brand, and finally after many years of accumulation set of the Japanese Product quality and cheap popular brand. Korean products are also the first decade of the present plight of Chinese products, while South Korea's Samsung has high-tech products to traditional products by upgrading the machine to catch up with the international market opportunities, high-tech products have become the current high-end Samsung products in one.

Here we see that in the international "$ 3" (see above "3 dollars" argument) market, Europe still holds a high-end products, such as BMW, Mercedes, etc., while the low end are Japan, South Korea is currently the major brands concentration. This Japanese and Korean companies still have get rid of the pain. As Chinese enterprises, in the current situation it is unrealistic to talk about high-end brand, "Made in China" in order to build the brand, we must proceed from reality in the industry to imitate the traditional products hit the low-end brand innovation strategy, new products in the industry playing high-end brands, and gradually lay the brand position.

China and the world at present the gap is still large manufacturing, scale, quality, cost, etc. where there is a great need to improve and further refine the management, improve business functions, promote innovation, from the extensive operation to intensive operation into China manufacturer of truly global survival.

By: Chineeren

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