Articles in Home | Writing & Speaking | Copywriting

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  • Write effective Keyword-Based Articles for your Website  By : aisha_danna
    Content writing is a highly sought-after service in the online marketing industry. Effective and judicious use of keywords, their positioning and density in your write-ups are main factors that differentiate a good web content from an average one.
  • Copywriting FAQ's  By : Joel Christopher
    How long should this copy be?What about proofs?What is positioning? What is transubstantiation?
  • The Ethics of Copywriting: Writing with Respect  By : Laurence James
    A marketing director from a large creative agency once told me, ‘Always concentrate on producing great work, and never let the client interfere with the creative process. Clients come to you for guidance on each project, so you should be prescriptive about the work you give them. The day you start to care about their input - is the day you should get out of the business’. Astonishing isn’t it, and I completely disagree.
  • Write Sales Letter: Benefits vs. Features - A Classic Battle  By : Ray Abraham
    This everlasting war in copywriting still continues today. Find out which one suits BEST for you and your valued clients!
  • Personally, Do You Write Sales Letter Personally?  By : Ray Abraham
    Have you been wondering why your sales sucks while the sales letter is somehow flawless? Find out the one key element the copywriting gurus don't want you to know!
  • 5 Proven Best Openings When You Write Sales Letter  By : Ray Abraham
    You think you can write sales letter. You think you're grabbing attentions. Well, you'd better think of something else until you read this!
  • Write Sales Letter Guaranteed To Get Every Literate Hooked!  By : Ray Abraham
    Never dare you write sales letter without one! Do it right, and it will catch you every eye in an instant!
  • You, Too, Can Write Sales Letter Like A Pro!  By : Ray Abraham
    Never write sales letter before in your entire life? Feel like copywriting is not your stuff? Failed your English class embarrassingly in the past? Read on, and you'll find yourself constructing one before you even know it!
  • Writing a Killer Sales Page  By : Dan Farrell
    Write The Killer Sales Page
  • Direct Mail Copywriting: Turbocharge Your Sales Copy!  By : Clayton Makepeace
    How to write butt-kicking, response-boosting, profit-exploding sales copy - in four easy lessons ...
  • Article submissions services can make the difference.  By : exclusivewriters.com
    If you’re serious about being successful with your online business and simply lack the knowledge or the time to gain a powerful web presence. You need to hire the services of exclusive writers that offer original content articles and article submission to top ranking article site to help you grow your page rank with fresh content and back links. Our article submissions services can make a difference and bring the type of traffic you have been looking to receive to your online business.
  • 4 Fatal Mistakes Most Internet Marketers Made In Copywriting Part II  By : Yew Heng Chiong
    Copywriting is the heart of every successful internet marketing campaign.

    Understand this, if your sales letter failed to convert prospect to customer, you have NO SALES.

    As Armond Morin, the internet marketing guru said: "Success leaves traces".I can also tell you "Failure leaves traces".

    If you know what causes a sales letter to fail, then you can learn from them (not to adore them, but to avoid them )
  • 4 Fatal Mistakes Most Internet Marketers Made In Copywriting Part I  By : Yew Heng Chiong
    Copywriting is the heart of every successful internet marketing campaign.

    Understand this, if your sales letter failed to convert prospect to customer, you have NO SALES.

    As Armond Morin, the internet marketing guru said: "Success leaves traces".I can also tell you "Failure leaves traces".

    If you know what causes a sales letter to fail, then you can learn from them (not to adore them, but to avoid them )
  • The Importance of Research for Effective Copywriting  By : Laurence James
    Most people who write for a living will tell you getting it right takes about 10% actual writing time and 90% research. Knowing what to write before you write it, and to whom, might sound like an obvious place to start, but when you’re under pressure to meet a business writing deadline, the obvious can go out of the window.
  • How to determine copywriting rates  By : Azlan Kasim
    There is a large variance even within the industry standard for copywriting. When setting rates, you have to look at several different factors including amount of work to complete the project, size of the project, your experience, and the budget of the client. So what is a fair rate that you should consider?
  • The Second Biggest Mistake Freelancers Make  By : Kathy Poole
    When you first begin your freelance career–whether as a writer, photographer, web designer, graphic artist or whatever–you have to face the ultimate challenge: getting clients.
  • Win With Private Label Rights  By : Jerry Plumlee
    Would you believe a person if they told you that it was possible to take another person's work, change it anyway you please and call the edited material yours?
  • Legal Copyright Eligibility For Copyright Protection  By : James Brown -
    There are many laws that protect people in the world. Some of these laws are meant to protect rights covered under the Bill of Rights, and other rights are meant to protect the things we create. The eligibility for copyright protection is extended to anyone who is able to create something that is tangible.

    There are international laws that provide copyright protection, and the laws for people living in the United States are covered under the doctrine of 17 USCA Section 102...
  • The Copywriter's Secret Weapon Against Readers' Fear  By : Eric Lynch -
    If you’re a good B2B copywriter, you probably do your homework before accepting any new copywriting assignment. You research your prospect. You research your product, and even your competitor’s products. And you know your product can greatly improve your prospect’s bottom line. No questions asked.

    So theoretically, all you have to do is present your benefits, offer a proof element, show how the benefits overwhelm the price, and you’re in the clear. Right? Not even close. H...
  • Understanding Software Copyright Laws  By : Richard Cunningham Jr.
    Software copyright laws are among the most difficult to enforce among the masses. Many companies and corporations are well known for overlooking these laws, which were designed to protect the creation of software from not earning their worth.
  • How Does Music Copyright Infringement Affect Me?  By : Richard Cunningham Jr.
    Music copyright infringement happens all around us every day, by people downloading music from their favorite social networking site to the guy who’s reselling MP3s. Most people who commit music copyright infringement don't realize that it's illegal and they can be prosecuted in the United States.
  • Plagiarizing Can Be A Death Sentence For Writers  By : Richard Cunningham Jr.
    Plagiarism is a very bad word in the writing world. Crediting the author of the work will not keep someone immune from violating copyright law. Plagiarism is plagiarism, even if the author is cited and credited.
  • An Inventor's Guide To Understanding Patents And Copyright Laws  By : Richard Cunningham Jr.
    Patents and copyright laws give the inventor the exclusive rights to the invention. No one else can produce the invention for a set period of time under patent and copyright law. Patents and copyright laws are set up to protect inventors.
  • What Is International Copyright Law?  By : Richard Cunningham Jr.
    Many people are surprised to learn there is no international copyright law. Yes, that is right. There is not an international copyright law that will protect your work on the other side of the world. However, it is important to note that most countries do offer some form of protection known as "foreign" works.
  • What Is Music Copyright Law?  By : Richard Cunningham Jr.
    With the popularity of the Internet, many people are violating music copyright law and do not even know it. Music copyright law can be very tricky. There are multiple music copyrights that you must keep in mind – lyrics, composition and the recording of the music by an artist. Using someone’s music may involve you acquiring many different licenses such as mechanical, synchronization, performance and publishing licenses.
  • Newsletters - Getting Better Results  By : Phil McCumskey
    Okay, so you’ve written your latest newsletter and e-mailed it to your large base of subscribers. Now you sit back and wait to see the feedback you receive. And that’s when reality kicks in. Your ‘open’ rate is low, very low. For every 500 subscribers, only 8 have opened the newsletter and fewer have then clicked onto your website. Nope, this is just not working!
  • How To Make A Fortune As A Copywriter  By : Steve Carter
    Lets face it - most small businesses stink at writing sales copy. With an online business (or any business type for that matter) good sales copy is essential to the sales process and maintaining your business presence. When you have poor sales copy potential, customers or clients will hesitate, unsure if they should buy from you. They will feel uneasy, cautious, and not sure if they should trust you. That will kill your sales and your profits.
  • The Ultimate Web Copywriting Secret  By : Dr.Mani Sivasubramanian
    What if you knew the 'secret'? What if you could use it to open locked doors in your prospect's mind, get them to loosen the purse-strings, practically hypnotize them into handing you cash?
  • As-Is or Individually - What's the Best Use of Keyphrases?  By : Karon Thackston
    Is your best bet for success to use keyphrases as-is or to use each word individually? Find out, straight from the mouth of Google.
  • The Copywriting Secrets Gary Halbert Used To Write Compelling Copy  By : Rasheed Ali
    Uncover two copywriting secrets the late Gary Halbert taught me that can completely transform your web copy from average to freakishly strong writing...almost overnight!

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