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Dear New Affiliate, Be Picky When Choosing Affiliate Programs By : Nicole Dean - Question: How do you choose an affiliate program to promote? There are so many out there. Which ones are good? Dear New Affiliate, There are several ways to determine whether an affiliate program is worthy. Oftentimes it looks like the Affiliate Manager has all the power, but this is a partnership. There really are thousands of programs available. Don’t sign up and promote just any of them. If you aren’t completely thrilled about the program, look 5 more minutes and you... Dear Affiliate Manager, Can You Make That Brandable? By : Nicole Dean - Question: Why are my affiliates asking for brandable reports? How am I supposed to manage that? Dear Affiliate Manager, What tools are you providing to your affiliates? If it’s just a standard button or text link, you’re only doing half your job. Not only is it less productive for you to have a group of affiliates half-interested in promoting your product, but it’s just irresponsible to have an affiliate program without helping your affiliates to make money. You heard ... Dear Affiliate Manager: Are You Hoarding Your Articles? By : Nicole Dean - Question: My affiliates keep bugging me about my articles. Why do they want my articles and should I let them have them? What do I get out of it? Dear Affiliate Manager, You hit on my pet peeve. Stop hoarding your articles already! Do you want your affiliates to promote your program repeatedly to their lists and on their sites or don’t you? Isn’t the goal to get your website exposure all over the internet? The more sales your affiliates make – the more money you’ll BOTH m... Dear Affiliate Manager, 7 Ways To Tell If Your Affiliate Program Stinks By : Nicole Dean - Question: Why aren’t my affiliates promoting my affiliate program? And, how do I get more to sign up? Dear Affiliate Manager: I can tell you in a heartbeat whether or not your affiliate program is attracting loyal, motivated affiliates. It’s easy. Just put yourself in your affiliate’s shoes. If you’re not creating loyalty in your affiliates, they’re going to look for a better program to promote, and you’ll be left in the dust. Now that I’ve got your attention, let’s... Dear Affiliate Manager, Women Are From Venus By : Nicole Dean - Question: My target market is women, and I’m having a hard time getting them to promote my products. They just seem unmotivated. I don’t get it. Does my affiliate program stink or am I recruiting bad affiliates? Dear Affiliate Manager: This just goes back to basic psychology. Women and men value different things. Car salesmen are taught this in their training. When a husband and wife walk into a car showroom, the car salesman will face the husband when he talks about t... Newsletter pain or pleasure? By : Glenn Harrington A newsletter can help you keep connected with hundreds of clients and contribute to loyalty, referrals, and depth of relationship. Many newsletters are recycled or deleted before they're read. What makes the difference? Your Marketing Efforts Sink, Swim Or Soar Depending On How Well You Satisfy The By : Trey Ryder - A few years ago I created a to-do list for my business (different from my to-do list for clients). Nearly every day I would add something to the list. Soon, I had over five pages of things to do -- tasks I viewed as important enough to interrupt what I was doing so I could add them to my list. Before long, every time I opened the document I got depressed. I was always adding to the list, but almost never crossing anything off. Why? I discovered I had a number of well-... Define A New Niche To Seize A Big Competitive Advantage When Marketing Legal Services By : Trey Ryder - When marketing legal services, generalities fail and specifics persuade. The same is true when you decide which legal services you wish to feature in your attorney marketing program. When you practice in various areas of the law, your prospects and referral sources see you as a generalist. Often, they don't remember you for any particular area of practice. In their minds, your image is blurred. On the other hand, when you practice in one narrow area of the law, your p... Internet Marketing Vs Network Marketing? By : Zamri Nanyan - Which one do you want to venture into? Internet business? Or, network marketing business? In my opinion, you have to find out what you really want (money, good contact, getting new knowledge etc.). Then learn and investigate. Yes, you might fail in either one of both - be it in network marketing or internet marketing. But sometimes, you don't really fail but you're actually progressing towards your goals. Let me give you an analogy. You build a website and do lots... The Truth About Network Marketing By : What is the deal with Network Marketing anyway? Some people have heard about it, but they don't really know what it is. Some people know what it is, but think it's a big scam. Some people swear by Network Marketing as being the key to financial and personal success, and that our society is rapidly evolving towards Network Marketing as the preferred form of product distribution. Here is the real story! Network marketing is something that you already do every day. Yes, YOU! ... IT Marketing: Ways to Grow Awareness of Your Company By : Joshua Feinberg IT Marketing involves letting potential customers know what their problems are and how you can fix them. Holding seminars and offering white papers are great ways to perform IT marketing. Before You Do Anything: Try It Out By : James Calvin - So you know, roughly, what you want your home business to be. Before you go any further and start investing, though, you need to try it out. Here’s how. Build a Prototype. If you plan to sell physical things, or you’re going to do something like starting a website or making software, then you should build a prototype to see how your idea will work out. A prototype is a version of your product that is built quickly by you alone, and serves to show that your idea is feasi... Bump & Upselling in Marketing By : Gordon McNevin Using these simple techniques you can instantly increase your profits and value for your customers! How many ways are there to grow any business? By : Gordon McNevin We work out exactly how many ways there are to grow any business! This will surprise you! Discover the Secrets of Effective Marketing By : michael_harrison This article reveals the simple, yet powerful secrets of effective marketing. Whether you're thinking about Internet marketing, search engine marketing, or marketing in general, you can't afford to miss out on these techniques. How to Keep Your Target Customers Interested By : viojieley Posters can be one of the promotional materials that you can use to let the people know of what you have to offer. But to make people read your posters you have to make it stand out among your competitors. To Use or Not To Use Posters By : viojieley For any business enterprise, posters are a great help in marketing a product or service. Aside from offering large visual image, posters are also an excellent means of information that is apt for introducing your products and services. Beef Up Profits with Brochures By : viojieley Brochures are excellent tools for either promotional or informative tasks. But as part of the tools that creates and markets your business identity, the design process of your brochure printing must be carried out with utmost care. Ideas for Boosting Sales By : viojieley Brochures are not used as a final sales tool. But because they serve as an introduction to potential customers, it is important that your brochures are interesting and attractive as possible. The Catalog Printing Process By : viojieley For a growing business, you may want to look at the benefits of catalog printing in promoting your products and guiding customers in purchasing products. Producing Good Catalog Photos By : viojieley Catalogs should be complete with the information your target customers would want to know. But information alone is not enough, there should be images included to give the customer an idea of what the products look like. Viral Marketing Scripts By : The Viral Source A Tell A Friend Script is an easy to install script, it’s just a cut and past into your web page? Your website visitors than can easily send email message to their friends, sharing with them great information and tools they have found. Blurbs...Think Pithy By : Matthew C. Keegan Writing blurbs can be an effective way to fill in white space in a newsletter and to highlight key information online. How to Put Law & Order into Marketing Your Legal Practice By : Kelly O'Brien First in a series of three articles Regardless of your law firm’s focus – criminal, civil, corporate, family, business, etc. – the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Relying on referrals does not a strategy make! And waiting to get serious about marketing until that major case is wrapped up is way too late. How to Take Your Law Firm to the Next Level By : Kelly O'Brien How to Take Your Law Firm to the Next Level Third in a series of three articles SO you’ve done such a good job at bringing in new clients to your firm that you’re swamped with business, your firm is large and growing, and all parts of your marketing system are in place and running smoothly? Congratulations! How to Up-Sell Change By : Kelly O'Brien As Freud cautioned, it's insanity to keep doing the same thing and expect different results. You know things have to change. Business as usual is a guarantee to fail. Your boss supports you, but is fairly lukewarm about resources and time commitments. Your staff agrees but then claim they are too busy. Activity traps, inertia, disinterest, ambivalence, fear… people fabricate (consciously or unconsciously) lots of reasons to avoid making change. This is a frequent organizational dilemma: a needed change stalls before you even get started. Love My Dentist By : Kelly O'Brien I love my dentist! When is the last time you could say that about yours? True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do. So what does my dentist have to do with marketing? Everything. And the reasons why my dentist has more private pay clients than they can handle and is a referral-receiving machine, are marketing lessons we can all take to the bank. Painless Marketing for People Who Hate to Market By : Kelly O'Brien Face it…you know you’ve got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you’d rather not. Do any of these statements sound familiar? If we’re good enough, clients will find us or we’ll get plenty of referrals. Revealing Secrets About the Color of Marketing By : Kelly O'Brien When it comes to using color in your marketing materials, it’s both an art and a science. In my recent interview with Karen Loehr of Two Sisters Creative, we looked at how color impacts the emotions and actions of your target audience. Here’s what to consider, so that color supports your intended message, and doesn’t work against you. Shine a Spotlight on Your Professional Service Firm By : Kelly O'Brien As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, strength, flexibility, balance, choreography, and artistry. The same is true for successful marketing. When you send a brochure, run an ad, promote a website, give a talk, or just tell someone what you do, you’re on stage. But if you’ve not mastered the basics, you will not engage your audience and you risk serious injury to yourself and to your firm.
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