Articles in Home | Business | Marketing

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  • Sum of Its Parts  By : Kelly O'Brien
    I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services.

    It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:
  • Ten Easy Marketing Tasks You Can Do NOW  By : Kelly O'Brien
    Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:
  • The "M-Word"  By : Kelly O'Brien
    It was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the "m-word" (marketing) conjures up. It reminded me that, just because professional service providers have a lot of expertise in their chosen field, it doesn't mean they have the same level of understanding about the business of growing a practice.
  • The First Rule of CRM for Financial Services  By : Kelly O'Brien
    Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building relationships.
  • Three Ways to Invest Time + Money In PR  By : Kelly O'Brien
    In my recent interview with Buzz Media’s Elizabeth Pereira and Fritz Chaleff, we discussed the basics of these not-so-basic approaches. Read on for how to get lots of attention for your story, using these wise investments of your time and money.
  • Turbo-Charge Your Rollout with ERM  By : Kelly O'Brien
    Employees are the often-neglected stakeholders in the success or failure of a CRM (Customer Relationship Management) initiative. But employees don't always resist new ways of doing business. If you factor in relationship management practices that engage people in the change process, you can circumvent significant resistance and actually speed up implementation.
  • Why Smart People Don't Know How to Market  By : Kelly O'Brien
    As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if you’re just starting out, you’ve achieved success just to get your many degrees and pass those licensing exams! Your clients return and refer because you apply your expertise and insight to guide them to appropriate answers for their unique situations.
  • Your Secret Marketing Weapon  By : Kelly O'Brien
    As a professional service provider, you’re paid for what you know. People come to your firm for the expertise you offer, first and foremost. Did you also realize that this is also your secret marketing weapon?

    By sharing what you know, you actually attract people to you and build their confidence in you as the right solution for their problem. Now many professionals are afraid to “give away” trade secrets or expertise for free, but that’s not what I’m talking about. This is about putting content regularly out into the marketplace that is of enough value that prospects will automatically think of you when they have a need.
  • Twelve Tips to Make 'Moments of Truth" Count  By : Kelly O'Brien
    If you care about your image in the marketplace, this article is for you. I don’t mean graphic image…I mean the impressions and perceptions people hold about you and your organization, based on how they’ve been treated or what they’ve heard about you from others. Building sustainable relationships with your target market is as much about actively attending to the market’s experience of your firm, as it is about other parts of marketing that are more obvious.
  • Four Marketing Myths That Steal Sales  By : Allyn_Cutts
    How many times has bad advice gotten you into trouble? Yeah, everybody's saying and doing it, so you jump on the band wagon...and guess what...you get the same results as they get. Maybe it's a comfort to know that you're not the only one who played the part of the fool, but when it comes to marketing...you may not have enough leeway to count the loss and go on.
  • Who's Your Guru?  By : Ian G Williamson -
    The other day I was talking to a guy at the health club I just joined. (Never had time when I was working for someone else.) We started talking about our personal trainers. If you aren't familiar with the term, these are fitness experts who are educated to design work-out routines based on an individuals strengths, needs and goals.

    Anyway, Rick said something that struck me right between the eyes. "I got so confused reading all the books and fitness magazines. Everyone ha...
  • The Human Side Of Ad Tracking  By : Ian G Williamson -
    Do you know why people buy from you?

    What part of your offer put them over the edge? Let's face it, you worked for a long time on your sales copy. You created bonuses, designed a guarantee, sweated over the benefits and how to communicate them. But which of those factors really connect with the buyers? What actually motivated the purchase?

    If you knew, you could pump up the benefits and the parts of your offer that really drive sales. But how can you tell?

    Actually, ...
  • Where Is Your Phone Number?  By : Ian G Williamson -
    There is probably a major problem lurking on your sales page right now. And it could be hurting your profits.

    Experts agree that one of the most important factors in a successful website is credibility. This frequently translates into the credibility of the site owner. People are more likely to buy from somebody they believe in.

    Is your website as credible as it could be?

    People judge credibility by many subtle factors. Does the design of the site look professiona...
  • Testimonials: The Key to Boosting Sales!  By : Allyn_Cutts
    Hey, we all know that business owners think their product or services are the best thing going, but it's what the customers think about it that really matters to you and me. Yep, they're the ones who see things from our point of view... what they have to say about the business has an impact on us.
  • Postcards I like!  By : Maricon Williams
    Ever since I was a kid, I am fascinated by eye-popping photographs and images. Every time I see a beautiful picture I keep it. At first it was only a fetish, a habit but later on became an obsession. If you have a chance to go to my home, you will discover that compilations made it look like a giant shelf of pictures.
  • Postcard Sharing, Anyone?!  By : Maricon Williams
    Pictures paint a thousand words. The same way that words paint thousands of pictures.
  • 5 Ways to Have a Sound Postcard Marketing  By : Maricon Williams
    Postcards, if used wisely, can be a great marketing tool. It can transmit your business’ information by just hand transfer. It is one of the most convenient and economical tool that you can rely.
  • Printing and Mailing Your Postcards  By : Maricon Williams
    Every moment counts. The tick of the clock is somewhat synonymous to a cash flow. The same may lead to you or to your competitor. Moreover, to make it run on your advantage, you must develop efficient marketing systems or techniques.
  • Extracting Postcard’s Potentials  By : Maricon Williams
    Postcards are still part of our modern system of communicating. That fact we cannot deny.
  • Strength of Postcard’s Style and Personality  By : Maricon Williams
    Postcard is many things…

    It can serve as an inspiration to move people towards a goal. It can be funny and make people laugh around at their friend’s misadventures and transgressions. It can bring you to different places you have never seen before. Most of all, they can drag a multitude to one’s business.
  • Folds of Communication  By : Maricon Williams
    It’s hard to communicate to a multitude. You may not know whether the message has reached them or not. You have no idea whether communication is a success or not.
  • Business card’s Enduring Commercial Commitment  By : Maricon Williams
    Business cards are not just tiny pieces of paper. Size does not matter, that is. This is because tiny things may mean a lot.
  • The Wrong Way of Doing Postcards  By : Maricon Williams
    Postcards can be more than just a note of ‘wish you were here’. It can be more functional and can carry on a great mission…
  • Posters Can Make a Digital Difference  By : Maricon Williams
    Busy people chase time. They rush here and there. They are too busy to look sideways, too busy to notice your ads. Now, how will you deliver your message?
  • The Best Out of Catalog Printing  By : Maricon Williams
    Marketing at your fingertips – that’s the essence of catalog printing.
  • Flyer that says “Get Me”  By : Maricon Williams
    Whether you are promoting an event, advertising a product or service, at one point you are might probably be tempted to advertise with the use of flyers.
  • Business Card Printing Options  By : viojieley
    As every business needs a good business card, it is a must for all business owners to make them interesting as it can help keep contact with customers.
  • Creativity in Catalog Design  By : viojieley
    Catalog design has gone a long way – from the usual product information catalogs to these days’ unusual catalogs with bizarre color and typography to make them look different and attractive.
  • The Marketing Ability of Greeting Cards  By : viojieley
    Just like talking to your friend across the table, greeting cards can also bring the right impression or ruin your reputation.
  • Spend Less, Earn More  By : viojieley
    A booklet can detail your business well, it does not cost much and if produced correctly it can generate big profits for you.

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