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  • Increase Your Sales With an Incredible Offer  By : Debbie LaChusa
    What are you selling? Coaching? Consulting? Professional services? A product? Information? To start with, you need to sell your product or service in terms of benefits to your clients and not features.
  • Is A Marketing Plan The Same Thing As A Communications Plan?  By : Debbie LaChusa
    How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?
  • Marketing A Misunderstood or Scary Product or Service  By : Debbie LaChusa
    What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid? Here are 3 tips.
  • Marketing Effectively to More Than One Audience  By : Debbie LaChusa
    What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan?
  • Marketing with Special Reports. It’s Cheap, Effective and Easy!  By : Debbie LaChusa
    Publishing Special Reports is a great way to share your valuable knowledge with your prospects and customers. And, it can be a very effective low-cost marketing tool. Learn how, plus get 10 ideas for Special Report content in this article.
  • My Marketing Budget Is Small. How Can I Make The Most Of It?  By : Debbie LaChusa
    So what do you do if you're a small business owner and you have a very limited marketing budget? Here's one strategy you can use to get the most mileage out of whatever dollars you have to spend.
  • Publishing Special Reports And Ebooks At No Cost  By : Debbie LaChusa
    So you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products. But you have no budget to get this new venture going. Here's a tip to help you get up and running at no cost.
  • Reach Thousands of Your Prospects, Absolutely Free  By : Debbie LaChusa
    I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets. Here's a great technique that doesn't cost a dime!
  • Should You Offer Commissions For Customer Referrals?  By : Debbie LaChusa
    As a small business owner you may find yourself in a situation where you want to partner with another business but they are asking for a commission. You'll want to be prepared to handle this BEFORE it happens.
  • Skip Christmas This Year. Do Give-Thanks Marketing Instead  By : Debbie LaChusa
    Every business sends holiday cards to its clients and vendors. Stand out in your industry by giving thanks instead.
  • The Power Of Taglines - Take My Tagline Test!  By : Debbie LaChusa
    When it comes to marketing, one of the most powerful tools you can use to build your brand is a tagline or slogan. Think about the taglines you know and remember. They help you remember a brand and the ONE thing that company wants you to remember.
  • The Surest Way to Boost Sales  By : Debbie LaChusa
    If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this? There is one sure way to boost sales and create awareness. It may not be sexy, but it WORKS!
  • Do's And Don'ts Of Emailing Press Releases From A Media Veteran  By : Kevin Nunley
    I'm a big believer in EMAILING press releases. Not only is email dirt cheap, email can often get you in front of editors a lot faster than regular mail or fax.

    Here's why. Media outlets like radio stations, TV stations, and newspapers get a TON of press releases. During my 20 years working in radio and TV, we got bag loads of mailed press releases every day.

    Probably 90 percent of them came from politicians and local college athletic programs. Their publicity people are...
  • The Importance Of Newsletters In Business  By : Jinky
    Newsletters are sent for various reasons like to abreast customers of the latest happenings inside the company in terms of various product launchings, new business policies and regulations, upcoming events, news about the achievements of the company and its employees and other stuffs that might be deem interesting and helpful to the customers.
  • Marketing's Magic Bullet  By : Harry Hoover
    Hundreds of "consultants" make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing's magic bullet - that one simple thing you can do to fill up your register with virtually no effort on your part.
    People buy this tripe because they want "simple" and "no effort" ways to move their business forward.
  • Why Aren't You Using Freebies to Get More Customers?  By : Alan Fairweather
    Would you like customers to say positve things about your
    business to others?
    This articles reveals one way to retain and grow your
    customer base.
  • Marketing A Virtual Assistant Business: Tips You Can Start Using Today  By : India Jordan
    Marketing a Virtual Assistant Business is crucial to your success whether it's through networking, word of mouth, or other methods. There are several ways to market your Virtual Assistant Business, but we are going to discuss some of the common methods.

    1) Networking

    Many Virtual Assisstants (VA) utilize this method and have been very successful in growing their businesses. By networking with other Virtual Assistants, not only are you building relationships, you're also...
  • What Not to Display on Display Signs  By : Jay
    If you are promoting a product and you are doing some advertising with displays, don’t allow for your customer to know everything. Otherwise, they won’t have a reason to call you, or come visit you.
  • Basic Ethics For Lawyer Advertising  By : Philip L Franckel, Esq.
    Lawyers have several sets of rules to consider when creating advertisements. The FTC regulates all advertising in every state; each state may have its own regulations governing advertising; and the attorney ethics rules of the state in which you are advertising will regulate lawyer advertising. A review of FTC rules can be seen at http://www.ftc.gov/bcp/guides/guides.htm. Most rules are just plain common sense and are meant to protect the public. Some state lawyer ethics rule...
  • Reaching Local Customers With Online Sales  By : Rick Hendershot
    **Can you sell your product online?**

    If you are already in business and you are thinking of promoting your products or services online, one of the first questions you have to ask yourself is "Do I have a product I can sell online?" This question is at the very heart of the decision whether or not to try online marketing.

    Most of the problems with products are the result of delivery issues. Either your product must be delivered within a narrow time frame (like pizzas an...
  • New Website Marketing Made Easy  By : Jason Martin
    Often new website owners ask me how to get traffic to their new creation. Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, it becomes more difficult to establish a viable presence—or does it? Follow these easy steps and carve your slice of the cyber pie.
  • Book Printing Press In The Present Time  By : Jinky
    The printing industry has changed immensely and the greatest proofs are imminent especially in book printing. In ancient times, only a limited number of books are published since very few authors are willing to write their books. You see books during those times are all hand written. Writing a book may take a year or so to finish. And of course we all know that handmade products are usually expensive so just imagine how much a book would costs during the ancient times.
  • Catalog Printing: A Subtle Way Of Seducing Customers  By : Jinky
    As a business grows so is its need for better and cost-effective advertising materials. One option that business owners may try to consider is catalog printing. Catalogs are not only known for its ability to effectively grab the attention of customer but it is also famous in terms of the convenience it brought its readers. Convenience in the sense that it can be easily browsed and especially when done in full colors can really left a mark on the minds of its readers.
  • Brochure Printing For Good Business Impressions  By : Jinky
    A full color brochure is a great means of showcasing your business and products. Brochures are usually done in three standard sizes and these are 8 ½ x 11, 8 ½ x 14 and 11 x 17. The different brochure sizes have its specific use or purpose take for example the unfolded 8 ½ x 11 which is commonly used in creating product sheets or may be tri-folded if ever to be used as a company’s brochure. However, for those companies that want to economize the 11 x 17 brochure may be employed. These 11 x 17 brochures are simply folded in half.
  • Stop Chasing Away Customers! Bad Copy Is Your Worst Enemy  By : Meredith Pond
    Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail. This may seem like a negative attitude, but unfortunately, it's the truth. The Internet is a great place to do business, but finding real success is like finding a needle in a virtual haystack. So what's the problem?
  • 4 Ways to Overcome the Wrecking Ball In Your Online Business  By : Mary Murtha
    Article is in story form and describes four key concepts that will help you survive in your Internet business during hard times. It explains the "internal" wrecking ball of self-destruction.
  • Guerrilla Marketing: A Cheaper Alternative  By : Mark Dodd
    So you've spent an enormous amount on advertising in the media and got very little response -- or maybe you were scared enough by the prices that you never put the ads there to begin with. You're annoyed at how expensive it is to get even the simplest and smallest ad in front of anyone, and how useless the whole thing seems to be.
  • Top Five Most Used Pop-Up Displays For Trade Show Exhibiting  By : Chad Leiffert
    When it comes to portable trade show displays the most common type on the market today is the pop-up, expandable-frame style; surprisingly it has been around for over 15 years. The first models had a flexible fiberglass frame with aluminum channels bars and rollable fabric that was attached to the framework with magnets. Over the years the basic design has not changed but the materials, sizes and weights have made pop-up displays less expensive and easier to transport to trad...
  • Company Identity Goes Far Deeper Than A Logo  By : Marcia Yudkin
    Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an "identity package." Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besi...
  • Why Bother Building A Brand?  By : Marcia Yudkin
    At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card.

    "I know that logo. We've been in touch in the past," I said.

    "That's right. I know your name," he said.

    Although we weren't able to pinpoint when or why we'd exchanged mail previously, we guessed it had been at least five years back. Neither one of us has an extraordin...

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