Articles in Home | Business | Marketing

  • Prejudging Will Cost You Your Business  By : John Di Lemme
    STOP Prejudging! Again, STOP Prejudging. 95% of people in direct sales and marketing fail, and here’s the reason why. They “Prejudge” their Prospects and change their presentations to better fit that particular prospect.
  • Local Search Marketing makes the phone ring! or “A call is worth 15 times a click”  By : monteh
    Local Search Marketing makes the phone ring!
    or
    “A call is worth 15 times a click”
  • Catch the Holiday Spirit with Digital Cameras  By : viojieley
    Digital Cameras make good snapshots. This holiday season getting good photos are important to all. The best way you could perhaps do to minimize excessive outflow of money and effort this holiday is by using digital cameras.
  • The New Marketing Revolution  By : Jason Tarasi
    Let’s take a quick stroll through the world of marketing to see what it was, what it became and what it now is…

    Era 1 – newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercials…

    Era 2 – websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs...

    Enter Era 3 – marketing via podcasts?

    Similar to the concept of opt-in email, podcasting takes full adva...
  • Full Color for Stunning Brochures  By : viojieley
    Full color adds life and vibrancy to a promotional material. If your brochure is presented in different colors, readers will be encouraged to flip through the rest of the pages.
  • Postcards Straight To Your Mail  By : viojieley
    Direct mail postcards are cheap and effective promotional materials for many business owners. Postcards that are carefully and efficiently produced can be more than an advertising tool for a business.
  • The New Approach to Customer Marketing  By : Brian Turner
    In the digital age, a new approach to the relationship between marketers and customers is required.
  • Banner Design: Do It Like a Pro  By : viojieley
    Banners make good promotional materials. When you have the right elements, banners can be a good way to make customers interested.
  • Wheelchair Spares  By : viojieley
    Among the important things to consider when buying wheelchair is the availability of spare parts. Anytime you need to change parts of your wheelchair make sure that they are compatible with you and your wheelchair needs.
  • Get Affordable--Even Free--Targeted Advertising In Magazines  By : John Frazier
    By now most of us have tried just about every advertising method available. From ads on Google to website banners. And even though you may have found an advertising method that works, you're probably still looking for more.

    I'm often surprised by how many home-based business owners and opportunity seekers have never thought of advertising in magazines. Magazines are the original targeted media. While TV shows and newspapers may try to appeal to a very wide audience featuri...
  • Seven Reasons Why Seasonal Marketing Sells Products  By : Sintilia Miecevole
    The celebration of Thanksgiving is approaching and later on will come Christmas, then New Year's, Saint Valentines Day and so on...

    Now, what is so special about each celebration? They all increase the selling of products. There are many reasons why you should consider seasonal marketing to promote your products, including the seven which are listed below:

    1. People tend to buy more products during seasonal celebrations than the rest of the year.

    2. People are det...
  • Explode Your Leads With Dynamite Sticky Handouts  By : Patty Stripes
    You've put months into having your trade show booth designed. Now it's finished or very close. You walk around your new booth like a proud parent when it suddenly dawns on you; you need promotional handouts to go with it! Where to start, though?
  • How to Design an Irresistible Tradeshow Booth  By : Patty Stripes
    Once you've made the decision to go on the trade show circuit, suddenly your heart starts pounding, you feel a little dizzy. Now you have to have a trade show booth! Questions start swirling through your head and you get a somewhat queasy feeling in your stomach.
  • Top 5 Reasons for Buying a Used Trade Show Booth  By : Patty Stripes
    Buying a used trade show booth is the answer to your dilemma! Which is also the first reason for buying a used booth. Money! Yes, you can save quite a bit of money by purchasing a used one. Used trade show booths can be big bargains and can be found to fit most any budget, no matter how small.
  • How To Build A Booth Specifically Targeted for Each Tradeshow Without Spending More!  By : Patty Stripes
    With so many different trade show booth options out there, it can literally make your head spin. They all have their advantages-and disadvantages. How do you know which is best for you?
  • Trade Show Marketers: How To Make Attendees Willingly Rush to Your Booth  By : Patty Stripes
    Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along.
  • Top 5 Tips to Have Them Lining Up At Your Trade Show Booth  By : Patty Stripes
    You’ve jumped through all the hurdles and management just approved the budget for the trade show booth you’ve been dying to do for ages. You just high-fived your team when it hits you—you don’t just need a trade show booth, you need that trade show booth to get results!
  • Revealing The Sneaky Advantages of Renting Your Trade Show Booth  By : Patty Stripes
    If it were back in the day when people still used adding machines with paper, your office would be filled to the ceiling with literally miles of that little paper ribbon, you’ve run the numbers so many times. No matter how many times you’ve run them, though, there just isn’t enough money for a new trade show booth.
  • 4 Inexpensive Ways To Turn That Old Booth Into a Sparkling Oasis  By : Patty Stripes
    Is your trade show booth beginning to show its age? Have people seen your booth so many times that you’ve gone way past branding and on to boooooring? Are you just wishing you had the money to buy a new trade show booth, but can’t scrape enough together to purchase one?
  • Networking - Excuses, Obstacles, Rewards  By : Kerri Salls
    If you are in business, your mission includes reaching out to prospects that have a need you can fill. If you want to keep the doors to your business open, you can’t hide under a rock or in a cave and expect prospects to beat a path to your secret lair. You have to reach out in effective ways to let people know who you are and how you can solve their critical problems.

    One of the easiest and most immediate ways to market your business is through personal networking. You c...
  • Profit From Submitting Articles To E-Zines  By : Paul Kellum
    1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

    2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

    3. Your article might also be placed on the publisher's home page. If they publish eac...
  • Are You Playing Checkers or Chess?  By : Kelly O'Brien
    When you think about how to attract more clients for your professional services, are you playing checkers or chess?

    You're playing checkers when you...
  • Be Yourself  By : Kelly O'Brien
    Here’s the thing... you still have to make every marketing and sales message all about the WIIFM* for your target audience. But it’s how you do this – the words you choose and your behavior – that makes the connection with the marketplace all about you.
  • Bird by Bird  By : Kelly O'Brien
    It’s easy to feel overwhelmed by marketing. First, there’s so much to learn: What works? What’s a waste of your time? Where should you invest your energy and money?

    Then you have to prioritize: Where should you start? What’s the ONE THING that, if you don’t do anything else for a while, is your best first step?
  • CRM Star Wars: When Marketing is from Venus and IT is from Mars  By : Kelly O'Brien
    Inherent tensions exist between marketing and IT. This is often compounded by lots of cross-talk, with each function on different channels. When tension becomes unresolved conflict, CRM strategy is impossible to execute. To avoid clashes, it helps to understand that CRM is not just about the exchange of information, it's about the exchange of relationships. And every effective relationship includes a fair amount of conflict. The key is in how you handle it.
  • CRM: Strategic Engine or Just Another Tool?  By : Kelly O'Brien
    CRM…strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:
  • Differentiate or Die  By : Kelly O'Brien
    Sounds pretty harsh, doesn’t it? Well, I can tell you from personal experience with both my own business and with my clients, “differentiate or die” is not an exaggeration. Whether you’re a small one-person shop or a large government agency, solvency and the future of your business rely on you standing out in a competitive marketplace.
  • Getting Your Services Used  By : Kelly O'Brien
    Every day I talk with professional service providers who do great work, have a valuable service that really helps people…and struggle to get their services used as much as they’d like.

    They get a lukewarm response after an initial conversation while networking, the referrals come in but don’t convert to real business as often as they’d like, and they can’t seem to get prospects to see them as that much better than other professionals offering similar services.
  • How Gratitude Works  By : Kelly O'Brien
    Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:
  • How to Earn the Right  By : Kelly O'Brien
    Marketing your professional services is a lot like dating: you have to earn the right to be intimate.

    In both endeavors, you can't skip or rush through levels of intimacy for the relationship to work. Whether it's a new flame or a new client, you have to build trust that leads to deeper levels of commitment.

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