Articles in Home | Business | Public Relations

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  • Being Newsworthy – How to Hit the PR Jackpot  By : Leslie McKerns
    As a business leader, you are constantly reading publications, studying their content and consistently reading articles about your competitors. Having heard that what others say about you is weighed more heavily than what you say about yourself, you understand the value of PR. Now, you want to be interviewed and need to know how to be newsworthy and how to hit the PR Jackpot.
  • What is the Difference Between Marketing and PR?  By : Leslie McKerns
    When it comes to promoting your business, there are two stars, marketing and publicity. What is the difference and what does it mean to you?
  • The 10 Commandments for Avoiding a Public Relations Disaster  By : Dr. Sander I. Marcus
    Follow these ten commandments to avoid the kinds of public relations disasters that we read and hear about every day.
  • April 7th 2007 - Las Vegas, NV. - Nordeschf Intel, L3MEDIA Co. $34.6M Partnership  By : Fred Tenarati
    April 7th 2007 - Las Vegas, NV. - Nordeschf Intel, a Swedish technology giant, purchased the rights to Global Media Productions L3MEDIA Co., "Web Analytical Management" software for $34.6M cash.
  • Public Relations - The Press's Power to Influence  By : Shane Mills
    It’s amazing how powerful a bit of advertising in the press can be. The public seems to take the printed word as the gospel truth! If you manage to get your work published, you’ll find that your credibility goes up enormously. So how can you improve your chances of getting your message published?
  • Using a Banner Stand to Add Impact to Your Trade Show Display  By : Graham Green
    When it comes to trade shows, it’s all about catching the eye. The impact of your display can make or break your success at the show. Banner stands very popular because they’re portable, flexible, and not too expensive. One drawback is that everybody uses them. So how do you make sure your banner stand draws attention—and doesn’t make you blend in? Here are a few tips for using a banner stand effectively.
  • 7 Signs Of A Newsworthy Article  By : Kristina
    What are the 7 signs of a newsworthy article? A must read for anyone before you write your article.
  • Do your clients treat you the way you want to be treated?  By : Colleen
    Customers notice silence. People were regularly late, so the meetings were never constructive. This action trained the entire project team about how to deal with Laurie’s meetings. Bill had a sales manager who was lying to him repeatedly. Getting to the truth…

    When you think a prospect may not be telling you the truth, remember the Columbo Method. I’m confused. Take ownership of your behavior and assumptions.
  • How To Host a Teleseminar  By : Angela Wills
    Hosting a Teleseminar isn't as difficult as you might think. You just need a few basic systems in place and you can start hosting your own calls.
  • Customer Relationship Management With Microsoft  By : Sayed Ally -
    Successful companies recognize the importance of customer service and although that can be accomplished the old fashion way with pen and paper which is very ineffective or the new, effective method using Microsoft Dynamics CRM Software.

    Stats show that customer service and thus customer satisfaction has taken a real drop in the last decade, When it comes to customer relationship management more and more companies are jumping on the bandwagon and beginning to work towards b...
  • Digitize Your News Releases  By : Harry Hoover
    Some say Ivy Lee invented the news release in 1906. But since its invention, a news release only rarely has scored anyone a placement in the New York Times. But the news release is not dead. It has evolved into a powerful tool for publicity and driving web traffic.
  • Contact  By : Harry Hoover
    Have you ever noticed how people you haven’t talked with in years come out of the woodwork when they are looking for a job? They call it networking. I call it bad public relations. Staying in touch with people is important throughout your career not just when you need help finding a new position. People who develop strong contacts will achieve more than those who reach out only when they need help.
  • Ten great ideas for publicity  By : Susan Kirk
    Nearly a dozen ways to increase your profile and create brand value
  • Targeted news offers a return on investment  By : Susan Kirk
    Turn your company news into a good business strategy
  • Getting the most from your professional communicator  By : Susan Kirk
    If you're considering hiring a PR firm, you must read this article.
  • Business Card Design for Medical Professionals  By : Caitlina Fuller
    Business cards are a great way to market your business, even when you are a doctor and many assume that you don’t need to market. Not only can you ensure that your business cards get around helping promote your business, your business cards can help you ensure that you keep existing clients.
  • Why PR?  By : Harry Hoover
    Public relations and advertising are both great ways to reach key audiences. However, I think PR should be the foundation upon which all other marketing communications tactics are built.
  • The 10 Commandments of Press Releases  By : stolbard
    In baseball, it’s said that you know an umpire is top-notch when you never notice his presence. If he’s doing his job, he won’t call attention to himself in any way. It’s much the same for the writer of a press release. When the recipient of a release focuses only on its content -- and not on its creation -- the writer has succeeded. With that in mind, here's The 10 Commandments of Press Releases:
  • Discount prices for premium cigarettes  By : Albert Nale
    Premium cigarettes at discount price – this is not something that raises many an eyebrow anymore. One would have not cared to spare a thought about discount cigarettes till the last steep tax slap in USA and Western Europe. Well, here we are and the reality is premium cigarettes are available in reality at discount prices.
  • Swimming with Western media sharks  By : kel
    An article on how difficult it can be (sometimes) to deal with Western media
  • Blair's Blast!  By : kel
    Tony Blair lashes out at the media just before he retires and I believe he spoke a lot of truths.
  • Let’s India and USA rise and shines on the top of the world stage with mutual co-operation.  By : Mukesh pandey
    Co-operation between India and USA gets a strong attitude to strengthen both the economies. Nuclear treaty between the two countries is to solved within couple of months and this will be an advantage to get nuclear energy power and this will help India to full fill the requirements of electricity and power generation in various sectors
  • The Need to Define Your Purpose in Sales  By : Clement Low
    If you are entering sales, then you need to know your purpose in going into sales. You cannot just sign up and expect to be successful
  • Strategic PR in Winning the Bid--Top Secrets from a PR Expert  By : Leslie McKerns
    Did you know that there are top secrets for using strategy and PR in your response to a proposal request.? Putting the top secret PR and strategic marketing methods into play in your RFP proposal response can mean the difference between winning and losing the bid.
  • The Great Pasha Bulker Media Beat-up  By : kel
    An article on the salvage of the grounded coal carrier Pasha Bulker from a beach at Newcastle in Australia and how the media got a vital part of the story wrong.
  • Understanding Boat Accidents  By : Atty. Gabriel Cosh
    What better way to spend your well deserved vacation than having a weeklong cruise at the Caribbean, having a cocktail on one hand, and a newspaper on the other. You work hard during those long overtime hours for the single determination that come this summer you would be spending the time of your life in your life long dream vacation.
  • 5 Publicity Tips from Jessica Simpson, Madonna and Paris Hilton  By : Michelle B. Williams
    Jessica Simpson, Madonna and Paris Hilton.
  • Could Unique Corporate Gifts Benefit The Bottom Line?  By : Brian F Connors
    Relationships are fostered in the same way whether between two individuals or between two companies. Find out a way to better your corporate image in the eyes of the business world.
  • Here are three ways that B2B appointment setting can help your business.  By : Robert h Palmer-3840
    When you hire a B2B appointment setting service you will be able to rely on them for your results. In other words, gone are the days that you have to do things on your own. You can worry about more pressing issues, and your B2B appointment setting service can spend their time lining up appointments based on what you asked them to do.
  • Top 10 tips for writing op-eds that get published  By : Sandra Beckwith
    10 tips for writing effective op-ed essays for nonprofit organizations working to influence public policy or initiate change

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