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Volvo Marks 80th Anniversary Volvo Cars is currently celebrating their 80th anniversary. The company started in 1927 and its first vehicle was produced on April 14 of that year. A Look Back at Volvo in the 1930’s Volvo started in 1927 and is celebrating their 80th anniversary this year. The company’s pivotal stage in its early existence came in the 1930’s when they produced fast selling buses and acquired a new plant in Sweden. Volvo Before the Turn of the Century Volvo Cars is currently owned by FoMoCo but before Ford’s acquisition, Volvo was part of AB Volvo. The Volvo group handled Volvo Cars’ affairs until the 1990’s. Volvo S80: Elegant Enough For You There have been subtle changes done to the Volvo S80, however, subtle as they seem, the complete and overall effect gives the vehicle quite a grand design. Even the simplest of parts like the Volvo ball joints do assist in keeping the vehicle straight on the road. Volvo LKS: Keeping Your Vehicle Straight On The Road Safety systems have been one of the utmost concerns for Volvo and they are much especially applying it when creating heavy trucks. This system becomes activated once the vehicle starts speeding at 60 kph. Volvo’s Search For Top Young Sailors Continues… The name Volvo is etching is famed for so many things. And one of the things it is famous of nurturing top performers in the sports arena. This year, it will continue to search for top young sailors who flaunt determination and skills. World Traffic Safety Symposium Awards Volvo For Child Booster Cushion System World Traffic Safety Symposium awards Volvo Cars for its milestone innovation in new child booster cushion system. The system combines inflatable curtain to the booster cushion and other significant auto features to boost safety and comfort. Volvo Cars Turns 80 Volvo Cars, the Swedish automaker founded in Gothenburg in 1927, is celebrating its 30th year in the industry. To mark the remarkable timeline, Volvo rolled out antique and modern vehicles through its hometown. Volvo’s Used Car Prices Fortifies Across The Range Volvo Cars UK division has seen prices fortify across its range over the past four months. The positive aftermath is attained after the automaker altered its strategy for used car disposal Volvo Stands Firm As Treasure Hunt Bloggers Get More Excited Excitement builds up for the final episode of the Prates of the Caribbean trilogy which is due May 25. Bloggers, on the other hand, are getting restless about the treasure hunt. More and more bloggers are asking: "Is Captain Jack Sparrow going to make it?" End Of The Road For Volvo Rs Volvo will be ending the existence of its R range. Enthusiasts are now getting ready to say their farewell to the boxy yet fast range. Volvo Focuses Attention To Gen Y with C70 The Volvo C70 is one of Volvo’s current models aimed at the younger generation of car buyers. The C70 is a convertible characterized by Scandinavian luxury. Volvo Announces C30 Pricing For New Zealand Volvo recently announced the introductory price of the C30 in New Zealand. The introductory price of $49,990 will then be raised to $54,990 after the end of the year or if Volvo’s C30 allocation for the year is depleted. Volvo To Build Truck Assembly Facility In Russia Volvo recently announced that they will be putting up a truck assembly facility in Russia. The planned facility is expected to be completed by 2009 and will have a capacity of 10,000 Volvo and 5,000 Renault trucks per year. 2007 Volvo S80: First V8 Volvo Sedan Volvo has introduced a V8 for the first time in their sedan with the 2007 Volvo S80. For the 2007 model year, Volvo released the second generation of the S80. Volvo Set To Launch Massive UK Ad Campaign For C30 Volvo is about to launch the C30 in the UK and they will accompany the launch with their biggest ever ad campaign. Volvo will be using TV, print, outdoor, and digital media to promote the C30. Demise Of Volvo’s R Cars In 1995, Volvo introduced the first R car, an additional badge to their lineup built with higher level of performance. Recently though, Volvo has retired the R line due to declining sales. Ford’s Back To Profitability Contrary to what others are expecting, Ford’s first quarter results tell us that it is back to profitability. The ailing Detroit automaker is now recuperating to make good again in the automotive realm. 'Results Give Us A Lot Of Confidence' - Mulally Ford CEO Alan Mulally said the recent sales results give them a lot of confidence. Those expecting more bad news were astonished by the fact that Ford is now back to profitability. GM Freshens Up Market Strategies In the midst of Toyota’s first quarter success, GM is expected to double its effort to hold on to its title as the world’s largest automaker. As such, the automaker will be overhauling its market strategies to produce dramatic changes in the global sales. Volvo C30 Makes Swedes More Hip What could make Swedes more hip than the new C30? Love it. Hate it. What’s your opinion? Volvo Chose Arnold/Nitro for Future Ad Campaign Volvo recently announced that they have chosen the team of Arnold and Nitro to handle their advertising businesses. The team was chosen after battling it out with Fallon on the final stages of the review. Arnold, Nitro: Not the Safe Choice For Volvo Last week, Volvo chose Arnold and Nitro to manage global advertising business. But experts in the industry are saying the Arnold and Nitro are not the safe choice for the Swedish automaker. Volvo Cars Posted Decreased U.S. April Sales Volvo recently announced their April sales for the United States and Puerto Rico which shows a 16.5 percent reduction. The brand’s best selling model remains to be the XC90 although it also suffered from decreased sales last month. Volvo Carves Safety To Its Soul Volvo has long been associated with the word ‘safety.’ But as rivals challenge its offers it becomes difficult for the automaker to be prominent. Hence, the Swedish automaker is carving ‘safety’ to its soul to make it indelible. Ford Acknowledged For Diversity Ford was recently recognized by DiversityInc for its progress in promoting diversity in the workplace. The company joined the Bank of America, Pepsi Bottling Group, The Coca Cola Company and AT&T as the top five companies in the U.S. in terms of diversity. What’s Outside The Volvo Box? Safety, functionality and practicability, this is what Volvo has come to represent. But the Swedish automaker intends to move out of the box to lure more auto enthusiasts. So what’s outside the box? XC90 Waits For Treasure Hunters Volvo is joining the promotion of Disney’s Pirates of the Caribbean movie and will be giving away a brand new Volvo XC90. The said vehicle will go to the person who will win the online hunt for a chest containing $50,000 worth of doubloons and a key to the XC90. Volvo Calls All Pirates To Join The Hunt Volvo is calling all pirates, scallywags and other treasure hunt fanatics to search for sunken treasures consist of $50,000 in gold and a key to a XC90. Who could be the lucky pirate to bring home a brand new XC90? We’ll find out soon… Volvo Redesign Takes S40 Closer To S80 Volvo redesigned the S40 and the V50 for the 2008 model year. The redesigning of the S40 and the V50 moves them closer to sibling S80 and V70 respectively.
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