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John Mehrmann's Articles

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Retirement at Risk Every passing day brings us one step closer to retirement. When economic conditions or personal finances are unclear, the road to retirement seems much longer, and the road on retirement seems to be a rocky and perilous one. Don't panic, it's time to plan. New Crime Warnings With the evolution of society comes the evolution of crime. Items that were overlooked, discarded, scrap, or trash have increased in value so much that these items have become hot commodities for thieves. What you are throwing away could very well be valuable enough for someone to steal. Filling the Sales Pipeline How full is your sales pipeline? How many prospects should you be targeting? How do you know if you have the right prospects? The Teacher and the Vase We are never too late to thank our teachers, and never too old to learn from children. The Most Valuable Source for Leads Would you like to tap into the most valuable source for leads? You might be surprised to discover that you are climbing over the low hanging fruit in an effort to get to the top of the tree. In your haste to shout your message to the masses, you could be shouting over the heads of the potential business that is already in a queue at your door. Slow down and reflect for just a moment. Then tap into the most valuable source for leads. What Doesn't Kill You, Makes You Stronger Scientists and researchers are experimenting with venom, bacteria, and genes from the common cold to create amazing cures. What can we learn from this approach of studying what could be perceived as deadly and harmful, and apply the same aspirations to our own challenges and temporarily agonizing hurdles? Make Gossip Work for You Are you harnessing the power of gossip, communities, and social networking to promote your brand? Whether your brand is a product, a service, or yourself, this is the era of connectivity and belonging. The Internet has become a powerful medium for connecting people with more than information access. It is creating communities and relationships by making it easier to find individuals with similar interests and preferences. Tapping into this communication is the new face of marketing, and it has a new set of rules to go along with it. Measuring the Benefits of Sales Catalogs What to Victoria Secret, DELL, Staples, Radio Shack, and Montgomery Ward have in common? Each of these companies has used the catalog to achieve a dominant position in a competitive marketplace. Each organization has used the catalog in a slightly different manner, but each has achieved the ultimate goals of market-share and profitability. How did they do it? The Power of Niche Sales Many successful organizations have survived turbulent economic conditions and fierce competitive environments by consistently nurturing a niche, and the loyal consumers in the niche community. It is possible to expand and grow business in addition to the niche. Unfortunately, several other organizations have lost their identities in an effort to copy the competition, rebrand themselves, or casually jettison a loyal constituency due to change in focus. Let's compare and contrast a few recognized examples. Top Search Topics for Men Statistics show that most men prefer using Internet search engines for quick advice on health related topics, even more than calling or scheduling time to discuss health concerns with a doctor. The following are the most frequently searched Men's Health Topics on AOL Search. Airline Travel Rising fuel prices have impacted airline travel. Be prepared, and adjust your plans accordingly. Taboo Topics Can avoiding taboo topics in communication have a critical impact on clients, partners, peer, family, and friends? How do candid conversations empower a trusted advocate? Implementing New Technology There are amusing and horrific stories of the trials and tribulations associated with the transfer of technology, and the implementation of new systems and architecture. There are lessons that we can learn from those who have blazed the trails before us, and those who have been burned by the blaze. Get your fingers ready to count the five fundamental considerations for implementing new technology. Strategy by the Numbers A business can be defined by the same character traits that are typically associated with an individual personality. A business can be bold, aggressive, compassionate, inconsiderate, caring, trustworthy, deceptive, cautious, or friendly. A business is often the reflection of the conglomeration of members, leadership, and an accumulation of character traits. If a company is large, the character traits may be influenced by years of pride of internal culture. If the company is small to medium, the character is often a direct reflection of the leadership or ownership of the company. Regardless of the size, a business is a collection of individuals and talents, and it is a collection of personalities that define the character of the company. Corporate Consistency A business can be defined by the same character traits that are typically associated with an individual personality. A business can be bold, aggressive, compassionate, inconsiderate, caring, trustworthy, deceptive, cautious, or friendly. A business is often the reflection of the conglomeration of members, leadership, and an accumulation of character traits. If a company is large, the character traits may be influenced by years of pride of internal culture. If the company is small to medium, the character is often a direct reflection of the leadership or ownership of the company. Regardless of the size, a business is a collection of individuals and talents, and it is a collection of personalities that define the character of the company. Business Recession Response Is it possible to "'recession-proof" your business? Most business experience slow periods, recession, seasonality, growth, and varying profitability. When going through a period of recession, keep going. Secret to Successful Sales What is the secret for successful sales? Is it low cost? Is it a famous brand name? Is the secret to successful sales to have the most features, at the best price, with the best quality or performance, before the competition? The secret to successful sales may surprise you. Namastrategy Namastrategy (noun) is derived from the words Namaste (Sanskrit), and Strategy (Greek). It is a long term plan of action, and a method of winning, that is based on respect and recognition for the value of partners and clients, in acquisition, merger, expansion, and diversification. Year of the Customer The rules have changed. The Internet has made it easier, faster, and more convenient for consumers to compare prices, quality, features, and previous customer experiences. With a suddenly level playing field for brand comparison of commodities, what is the new differentiation? Trust, confidence, and relationships the new differentiation. How well you connect with customers in marketing, sales, and customer service excellence are the essence of success. Instant Messaging Trends Half of the people responding to the survey on Instant Messaging indicate that it is beneficial for communicating with colleagues and obtaining quick answers for making business decisions. Almost as many respondents are using IM to maintain contact with friends and family while at work. Is it a substantial improvement to productivity or an opportunity to facilitate personal communication? Race to the Middle There are new competitors emerging who can take advantage of new facilities, new technology and lean organizations. These organizations are competing with established organizations that have an established network of business relationships, an established infrastructure and associated overhead costs. What industry is this? it pertains to your business. Overcome Fear of Failure A common fear that everyone experiences at some time or another is the fear of failure. If you have encountered this fear, or battle it from time to time, you can have some comfort in the knowledge that you are not alone. Be assured that when that concern does arise, you can beat it. For Better Sleep - Indulge the Senses Are you having trouble sleeping? Do you wake up tired? Does it seem like you are putting in more hours of work every day but you just can't seem to catch up? Do you find yourself getting sleepy in the middle of the afternoon, irritable with other people if they delay you in the late afternoon, or staying awake at night and thinking about what you need to do the next day? If you are not getting enough rest, and the right kind of rest, it can slow your productivity, impair your decisions and affect your outlook. There are things that you can do to gain control. Matrix Management Matrix Management is a compelling buzzword with a tempting nirvana of shared resources and unlimited access to expertise that lies in other functional areas. But are the resources really ready to be monopolized by multiple managers in a redesign of the organizational structure? Think twice before you plug yourself into the matrix. Seven Steps to Successful Sales Being a successful salesperson does not happen by accident or blind luck. Success is the result of diligent effort applied to a structured system with commitment and passion. These seven steps are designed to help develop a system in a matter of minutes. Building on success to achieve your dreams is determined by how passionately committed you are to achieving the dreams of your customers. The first step is as easy as listening to them. Interview Your Next Employer Before you go on your next interview, prepare the questions that you will ask your next potential employer. How to Lose Customers Have you found that you have just too many customers? Are you looking for a way to get rid of some of those pesky customers who seem to keep coming back and taking up all of your time? Would you like to have time to do more important things, like spend your time trying to get new customers, rather than spend so much time taking care of existing customers? Have no fear, we have gathered some of the top ten tips for weeding out the heard and getting rid of customers. Reliable, Respected, Revered or Feared What is most the most important attribute to developing your reputation? Would you prefer to be known as reliable, respected, revered or feared? Is it possible to be all of these things over time? Constructing your reputation is like solving a Rubik's Cube puzzle. It takes time, several steps and the right combination of twists and turns. It is also important to know what it should look like when you are done. When you have the goal in your mind, then you can go about solving the puzzle. Buying or Selling on the Internet The facts and figures from Symantec Security Response and the Internet Crime Complaint Center are both fascinating and alarming. If you have thought about buying or selling on the Internet, especially with Internet Auction Sites, make sure that you are aware of the best practices and the potential pitfalls before you do. An identity is a terrible thing to waste. Dear Office Dweller The following s a dedication to road warriors. It is a composite of feedback from the field to the much respected and appreciated office dwellers who occupy the maze of cubicles in the ivory towers.
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