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John Mehrmann's Articles in Sales

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Where to Find Loyal Customers How much are loyal customers worth to you? What would you do for repeat customers and referrals? How could this help you increase profitability and sales? You can get loyal customers right now, they are just waiting for you to find them! Are You Marketing or Selling? Once upon a time there was a deaf salesman named Aesop. He tried to sell his wares to the blind brothers Grimm, but no matter how much he elaborated on the features of his wares, the brothers Grimm could not see the benefits. The brothers tried to explain to Aesop that they could not see the features that he described so eloquently, and that they would like to hold the wares so they could appreciate them from their own perspectives. Unfortunately, Aesop was busy talking and could not hear their requests, so the parties separated in mutual frustration and disappointment. How could the grim results of this fable be avoided? Make the Competition Irrelevant Is there an easy way to make the competition irrelevant? In an age with so much access to information, bombarded by advertisements and commercials, is it possible to keep the attention of your potential customers? What is the secret to help customers make an easy decision to buy? There is a secret formula that works for e-commerce, retail, bids and proposals. It is a simple formula that has worked since the days of bartering beads, beans and burrows. Public Speaking, Sales Presentations or Group Meetings - Be in the Moment If you are speaking to a large audience, a small room full of people, or conducting a personal presentation, nothing is as effective and engaging as living in the moment. This is a lesson taken from the stage to the boardroom by Pat Dolan, Fine Arts Chair of St. John's. "All the world's a stage, and all the men and women are merely players." Dear Office Dweller The following s a dedication to road warriors. It is a composite of feedback from the field to the much respected and appreciated office dwellers who occupy the maze of cubicles in the ivory towers. Seven Steps to Successful Sales Being a successful salesperson does not happen by accident or blind luck. Success is the result of diligent effort applied to a structured system with commitment and passion. These seven steps are designed to help develop a system in a matter of minutes. Building on success to achieve your dreams is determined by how passionately committed you are to achieving the dreams of your customers. The first step is as easy as listening to them. Year of the Customer The rules have changed. The Internet has made it easier, faster, and more convenient for consumers to compare prices, quality, features, and previous customer experiences. With a suddenly level playing field for brand comparison of commodities, what is the new differentiation? Trust, confidence, and relationships the new differentiation. How well you connect with customers in marketing, sales, and customer service excellence are the essence of success. Secret to Successful Sales What is the secret for successful sales? Is it low cost? Is it a famous brand name? Is the secret to successful sales to have the most features, at the best price, with the best quality or performance, before the competition? The secret to successful sales may surprise you. Taboo Topics Can avoiding taboo topics in communication have a critical impact on clients, partners, peer, family, and friends? How do candid conversations empower a trusted advocate? The Power of Niche Sales Many successful organizations have survived turbulent economic conditions and fierce competitive environments by consistently nurturing a niche, and the loyal consumers in the niche community. It is possible to expand and grow business in addition to the niche. Unfortunately, several other organizations have lost their identities in an effort to copy the competition, rebrand themselves, or casually jettison a loyal constituency due to change in focus. Let's compare and contrast a few recognized examples. Measuring the Benefits of Sales Catalogs What to Victoria Secret, DELL, Staples, Radio Shack, and Montgomery Ward have in common? Each of these companies has used the catalog to achieve a dominant position in a competitive marketplace. Each organization has used the catalog in a slightly different manner, but each has achieved the ultimate goals of market-share and profitability. How did they do it? Filling the Sales Pipeline How full is your sales pipeline? How many prospects should you be targeting? How do you know if you have the right prospects?

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