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Peter Nisbet's Articles in Internet Marketing

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What Is Latent Semantic Indexing (LSI)? Most people do not know what latent sematic indexing, or LSI, really is. A lot has been written about its use in search engine optimization, yet it cannot be 'used' on a website as such. It is a misunderstood concept, and people would be better forgetting about it spending their efforts on writing genuine, useful content and developing a sound marketing strategy. Latent Semantic Indexing: What Is It? Latent Semantic Indexing has been used by Google for placement of the most relevant adverts on websites in its Adsense program. It is now being applied to determine search engine rankings. There is confusion as to what the term stands for and what it means to the website designer.

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