Samuel Martin's Articles

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  • Giveaways by Web Site Draw in Consumers
    Toy surprises buried in cereal boxes or in bags of popular snacks have been a marketing tactic for as long as package goods have been sold in supermarkets. Most people probably can't even imagine a Cracker Jack box without a prize inside.
  • Give Dad the Gift of Technology
    Dad will always appreciate the dress shirt or cologne that you normally give him for Father's Day. But this year, why not break from tradition and give him an electronic gift that will help him step squarely into the 21st century?
  • Getting Free Publicity for Your Business
    Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences.
  • Fourth Quarter Machine Tool Depreciation
    Accelerated depreciation in the fourth quarter of 2004 can provide significant tax shelter to many parts production job shops or tool and die shops, according to capitol equipment financing specialists at Makino, a global provider of advanced machining technology.
  • Four Steps to Being 'King of the Economic Jungle'
    To compete in today's economic jungle, you need to embrace change and respond to it better than your competitors. Those leaders who do so recognize the opportunity such an approach can bring.
  • For Troops, Goodie Bags Are a Hit Any Time of Year
    "Gone but not forgotten," was a phrase often used during the Vietnam War to let soldiers who were prisoners there know that they were still remembered by their U.S. families.
  • Five Ways to Make Your Organization Innovative
    Creative ideas are what turn ordinary companies into market leaders. These companies see the end result first and then build a path to achieve those results.
  • Five Money-Saving Travel Tips for Small Businesses
    Small businesses often need every break and discount they can get, and traveling can be one of the most costly areas for small businesses. Unfortunately, many of the best travel advantages only go to big businesses.
  • Firm Guides Parents Through College Savings Plans
    According to a survey conducted by the New York-based College Board, college tuition costs are rising faster than the pace of inflation. Between 1993 and 2003, for example, the average cost of tuition and fees for four years rose 47 percent at public colleges and 42 percent at private institutions.
  • Financial Education Can Pay Dividends for Youth
    According to statistics from the National Council on Economic Education, only seven states require high school students to take a personal finance course while eight others require courses with personal finance content.
  • Father Knows Best: The Story of an Inventor
    They say necessity is the mother of invention. In at least one notable case, it served as motivation for a resourceful father as well.
  • Entrepreneurial Icon Sponsors Prepaid MasterCard
    If there ever was a living, breathing version of the American Dream, it would be Farrah Gray.
  • Editors Help Business People Do the 'Write' Thing
    You've got spelling and grammar checkers on your laptop computer, so you're all set to crank out the perfect sales letter while you're on the road.
  • EagleRider Revolutionizes Motorcycle Travel
    If you enjoy your independence when you travel or just want to try something different on your next vacation, consider a motorcycle tour.
  • E-Government in China Soon to Be a Reality
    Without question, the world is a big place. However, with the constant development of information technology, the world seems to get smaller all the time.
  • Downturn Forces College Students to Invest
    Due to changes in the economy, more and more young adults are turning to investing in order to have enough money to care for their aging parents and be able to save for their own retirements as well.
  • Desperately Seeking Diversity, Simplicity
    If you think choosing the right investments is complicated, you're not alone. Investors looking for simplicity and portfolio diversification are driving demand for all-in-one investment options.
  • Delivering Fashion in Style
    Do you ever wonder how fashion trends make it from the runway to real life?
  • Debunking Common Knowledge About IRAs
    According to a recent "Retirement Trends" survey by Fidelity Investments, 96 percent of Americans saving for retirement don't know the current contribution limit for an individual retirement account, with some guessing as low as $1,000. The reality is that for tax year 2005, IRA contribution limits increase to $4,000 -- up from $3,000 in 2004.
  • Creatiing Liquidity for Private Company Shares
    Just imagine if investors had a vehicle for buying and selling shares in private companies-a type of entrepreneurial exchange. Currently, alternative investors face two obstacles in realizing their earnings: time and exposure.
  • Cost-Reducing Tips for the Small-Business Owner
    One of the keys to running a successful small business or home office is learning to control costs. Even the smallest expenses can quickly add up and cut into profits, leaving you with a business that won't move forward.
  • Consumers Bear Brunt Of Cold Winter
    Even though Americans are feeling some relief at the gas pump from last fall's record prices, their checkbooks are still likely to take a hit this winter as natural gas and heating oil prices continue to soar.
  • Computer Program Enables Investors to Analyze Property
    The flourishing real estate market has resulted in a significant increase in first-time real estate investors. With limited experience in real estate, it can be a risky move to buy property without knowing for certain what the return on the initial investment would be.
  • Competition Between Online Brokers
    There's much to learn about the online brokerage industry. Unfortunately, many investors learn this the hard way.
  • Company Helps You Brighten a Soldier's Day
    It is a time-honored tradition to send care packages to soldiers overseas. But with increased security concerns and reams of red tape to go through, sending a package to military personnel can be a daunting task.
  • Company Helps Families With Home Ownership
    As the stock market remains bearish and portfolios continue to make only minor gains, the demand for homes has never been higher.
  • Company CEO Holds Drawing for His Salary
    RX Processing Corp.'s CEO Peter Fiorillo is serious about supporting the passage of the Dorgan-Snowe bill that is currently trying to make its way through Congress. He is so serious that he has implemented a campaign that allows citizens to enter into a lottery to win his first year's salary: 500,000 shares of company stock.
  • Company Brings Hope to African Entrepreneurs
    News reports often tell of the struggle to lift Africans out of poverty. One entrepreneur is doing her part to bring hope to that continent through a business endeavor that is now bringing its products to the world market.
  • Coal Reduces Reliance On Foreign Oil
    Recently, the price of a barrel of oil rose to $40, the most expensive price in American history. With the rise in oil prices and constant instability in the Middle East, the United States seems headed for an energy crisis.
  • Coal Makes a Comeback
    The United States is returning to coal to generate electricity. Long-dormant mines are being reopened to gather coal, which generates most of the electricity in the country. Why is coal once again such an important resource?

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