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Samuel Martin's Articles in Advertising

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Beverage Company Sponsors Teen Games As part of an effort to contribute to the community that has added to its success, Fire Mountain Beverage Co. recently sponsored this year's L.A. Watts Summer Games, the largest high school athletic competition in the nation. Advertisers Embrace 'Rich Media' Format From ads that dance or sing to MTV-like commercials, online advertisers are now using a new type of technology called "rich media" to attract consumers. Study: 800 Numbers Still Popular With Advertisers Despite growth of the Internet over the past seven years, the use of toll-free phone numbers in television advertising continues to grow, indicating that the telephone remains a prevalent response tool, according to a recent study. Getting Free Publicity for Your Business Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences.

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