Sharon White's Articles in Marketing

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  • Strategy Planning
    Strategy planning is guided by basic principles. The marketing concept emphasizes that all of the firm’s activities should focus on its target markets. Further, a firm should try to find a competitive advantage in meeting the needs of some target markets that it can satisfy very well. The target market should large enough to support the firm’s efforts – and yield a profit.
  • Marketing Strategies And Internet
    Maintaining Internet Marketing Strategy is a key to your successful online business.
  • Marketing Strategies
    Marketing strategies have being greatly developed by business scholars, researchers and economic theorists for the last decades.
  • Marketing Plan
    A marketing plan is a written statement of a marketing strategy and the time-related details for carrying out the strategy. It should spell out the following in detail: 1) what marketing mix will be offered, to whom (that is, the target market), and for how long; 2) what company resources (shown as costs) will be needed at what rate (month by month perhaps); and 3) what results are expected (sales and profits perhaps monthly or quarterly, customer satisfaction levels, and the like).
  • Marketing In Banking
    Banking has emerged into the world trends of marketing as its interests and demands required more effective, safer and simpler services for customers.
  • Marketing Forces
    In 1980 Harvard Business professor Michael Porter presented Five Forces Model driving marketing.
  • Marketing Effectiveness
    Generally speaking, marketing inefficiencies are due to one or more of three reasons.
  • How Should We Define Marketing?
    Some people think of marketing too narrowly as “selling and advertising”. On the other hand, one author identified marketing as the “creation and delivery of a standard of living”. That definition is too broad.
  • Five Forces Model By Porter
    Strategy making process for business existing in a particular industry involves the study of many factors in the industry.
  • Finances for Marketing
    Finding and locating capital – the money invested in a firm – is usually handled by a firm’s chief financial officer. Entrepreneurs and others who own their own companies may handle this job themselves or may get help from outside financial specialists and consultants. In most firms, however, there is a separate manager who handles financial matters and works with the chief executive to make major finance decisions.
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