Zachary Thompson -'s Articles in Marketing

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  • Closing The Sale With Mailers
    One of the hardest parts of doing business is actually closing the sale. It is rare for people to buy on impulse, and this means you will have to work with prospective customers to close the sale. One of the most powerful tools you can use is a mailer.

    What is a mailer? It is a sequence of messages set up on your autoresponder. These messages are scheduled and sent to your recipient at timed intervals. They are used primarily for closing sales, or getting prospects to join...
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