http://www.articledashboard.com/Category/Copywriting/111 Copywriting articles from Article Dashboard Rss Follow Up Sat, 11 Jul 2009 07:03:57 -0500 In today's economy, auto parts, home improvement / hardware store sites should ramp up the content on their pages to help DIYers do their projects right. But just how do you create a page that assists others and generates sales? http://www.articledashboard.com/Article/Setting-Up-Sales-Generating-Do-It-Yourself-Pages/941019 Tue, 16 Jun 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Setting-Up-Sales-Generating-Do-It-Yourself-Pages/941019 There are 3 major skills which all good copywriters should know. This article will explain these skills and enable you to write web copy which brings in hefty sales. http://www.articledashboard.com/Article/How-To-Write-Sales-Copy-Like-a-Professional-Copywriter/937291 Sun, 14 Jun 2009 00:00:00 -0500 http://www.articledashboard.com/Article/How-To-Write-Sales-Copy-Like-a-Professional-Copywriter/937291 Writing effective sales copy is an important part of your business. Write good copy, and you will increase your conversions and make more sales. These tips will show you how. http://www.articledashboard.com/Article/Starting-A-Successful-Business-Online--Copywriting-Basics/931577 Wed, 10 Jun 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Starting-A-Successful-Business-Online--Copywriting-Basics/931577 Traditional advertising and marketing collateral continues to dominate brick and mortar business marketing strategy. However when marketing on the Web, traditional promos and ad copy are out of place largely due to the paradigm shift - the human buyer is no longer the only audience. Web copywriting (hereinafter referred to as Web Copy) follows a different set of rules - it targets both human buyers and the search engine robots. Suddenly, the rules have changed. http://www.articledashboard.com/Article/Creative-Web-Copy---A--Balancing-Act--to-Attract-Human-Visitors-and-Search-Engine-Robots/930027 Wed, 10 Jun 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Creative-Web-Copy---A--Balancing-Act--to-Attract-Human-Visitors-and-Search-Engine-Robots/930027 When we use a cliche like "don't judge a book by its cover," we are moving our attention from the cover to the contents of a book, and in doing so, exemplifying the need to appreciate what's in it, rather than what's on the outside. The same goes with "beauty is skin deep". However, within the context of Creative Copy as it relates to writing articles, promotional pieces, or the content of a Web site, such cliches suddenly begin to lose their inherent meaning. http://www.articledashboard.com/Article/Creative-Copy---Make-it-a-Curiously-Compelling-and-Captivating-Experience-For-Your-Audience/930020 Wed, 10 Jun 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Creative-Copy---Make-it-a-Curiously-Compelling-and-Captivating-Experience-For-Your-Audience/930020 Creating captivating copy is the key to creating your success online. This intuitive formula, used in practically any business scenario, could pleasantly surprise you with the results it can produce! http://www.articledashboard.com/Article/Creative-Copy---Its-Just-Like-Selling-a-Unique-Business-Proposition/930014 Wed, 10 Jun 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Creative-Copy---Its-Just-Like-Selling-a-Unique-Business-Proposition/930014 Here are three tips to help online readers better understand the meaning of your website copy. http://www.articledashboard.com/Article/Top-3-Online-Punctuation-Tips-For-Website-Copywriters/923619 Fri, 05 Jun 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Top-3-Online-Punctuation-Tips-For-Website-Copywriters/923619 We have all heard the expression "content is king", well it is true writing good content gets the click. You could have the prettiest website design and even get decent traffic but if you don't have good content your visitors won't hang around your website or blog for very long...... http://www.articledashboard.com/Article/Writing-Good-Content-Gets-The-Click/923067 Thu, 04 Jun 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Writing-Good-Content-Gets-The-Click/923067 Andy Johnson, an editor at Press Release 001, gives tips on the best method of writing a press release of distribution on the World Wide Web. http://www.articledashboard.com/Article/The-Most-Effective-Way-to-Write-a-Press-Release-For-the-Web/916626 Sun, 31 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/The-Most-Effective-Way-to-Write-a-Press-Release-For-the-Web/916626 Writing argumentative essays is different from composing persuasive essays. The main goal of this essay is not to win the argument, unlike in persuasive essay that the writer should win or at least sway the reader's viewpoint. http://www.articledashboard.com/Article/Writing-Argumentative-Essays---The-Art-and-Style-of-Doing-It/916570 Sun, 31 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Writing-Argumentative-Essays---The-Art-and-Style-of-Doing-It/916570 Telling your personal story can be good if you're selling self-improvement products. By telling your story, your readers can relate to you more. http://www.articledashboard.com/Article/Web-Copywriting---If-You-Sell-Self-Improvement-Products--Tell-Your-Story/913935 Fri, 29 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Web-Copywriting---If-You-Sell-Self-Improvement-Products--Tell-Your-Story/913935 One of the important rules in copywriting is to write to your prospect in a one-on-one manner. You want to write your copy in that way so the prospect feels as though you're speaking to them personally. I refer to this as the One-Person Rule. http://www.articledashboard.com/Article/Web-Copywriting---Address-the-Reader-to-Make-it-More-Personalized/913909 Thu, 28 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Web-Copywriting---Address-the-Reader-to-Make-it-More-Personalized/913909 When was the last time you heard a good story? It could be a funny anecdote that your friend told you or maybe some ludicrous gossip at work which had you hooked either way, anything which gets you interested usually gets passed on. This is how viral marketing works. http://www.articledashboard.com/Article/Storytelling-with-Website-Copywriting/909162 Tue, 26 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Storytelling-with-Website-Copywriting/909162 For some, essay is a disaster on their academic success since writing is not their comfort zone. Just be logical and optimistic enough for you to do your essay comprehensively. http://www.articledashboard.com/Article/Essay-Writing-Rules--What-Are-the-Basic-Rules-in-Writing-a-Good-Essay-/909038 Tue, 26 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Essay-Writing-Rules--What-Are-the-Basic-Rules-in-Writing-a-Good-Essay-/909038 When you write your copy, avoid being vague. When your copy is vague, it comes across as weak and meaningless. You want to be specific whenever possible to make your copy stronger. http://www.articledashboard.com/Article/Web-Copywriting---Be-Specific-To-Strengthen-the-Power-of-Your-Copy/908325 Tue, 26 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Web-Copywriting---Be-Specific-To-Strengthen-the-Power-of-Your-Copy/908325 Using the passive voice is a common mistake. If you're using the passive voice, you may be slowing your prospects down in reading your copy. Your copy will be harder to understand. http://www.articledashboard.com/Article/Web-Copywriting---Use-the-Active-Voice-to-Write-Copy-That-Sells/908278 Tue, 26 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Web-Copywriting---Use-the-Active-Voice-to-Write-Copy-That-Sells/908278 If you don't know the difference between features and benefits, your copy may not be selling as well as it should. By learning the difference, you'll know how to sell your product or service effectively. It's also important to know which is more important to include in your copy. http://www.articledashboard.com/Article/Web-Copywriting---Features-and-Benefits-----What-Are-They-/908028 Mon, 25 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Web-Copywriting---Features-and-Benefits-----What-Are-They-/908028 When you start a new business, your success depends on successful promotion. You may have boned up on marketing theory but how do you find the actual words? These tips get your advertising off to a terrific start. http://www.articledashboard.com/Article/Starting-a-New-Business---Four-Tips-to-Help-You-Find-the-Right-Marketing-Words-/907501 Mon, 25 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Starting-a-New-Business---Four-Tips-to-Help-You-Find-the-Right-Marketing-Words-/907501 Do you wonder how to create high powered promotions for your business? Even if youve never written an ad, you can learn from the advertising masters by copying and studying their best work until you understand at a gut level how to do it yourself. http://www.articledashboard.com/Article/Fast-Track-Your-Marketing-Know-How---Learn-from-the-Masters/907481 Mon, 25 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Fast-Track-Your-Marketing-Know-How---Learn-from-the-Masters/907481 A professional website copywriter can ensure your online marketing provides a good return on investment. http://www.articledashboard.com/Article/Why-Website-Copywriting-is-the-Most-Resourceful-Way-to-Market-in-a-Recession/907158 Mon, 25 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Why-Website-Copywriting-is-the-Most-Resourceful-Way-to-Market-in-a-Recession/907158 The debate about whether long or short copy works best on websites can be quite confusing if youre writing your own website copy. It can be difficult to strike the right balance between too brief and over long copy which is why many businesses use the services of a website copywriter to help them achieve results. http://www.articledashboard.com/Article/The-Long-and-Short-of-Website-Copywriting/907151 Mon, 25 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/The-Long-and-Short-of-Website-Copywriting/907151 In copywriting, it's commonly known that you should always state the benefits rather than the features. But does that mean you should never state features? No, not at all. Sometimes features can sell better than benefits. http://www.articledashboard.com/Article/Web-Copywriting---When-Should-You-Use-Features-/906686 Mon, 25 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Web-Copywriting---When-Should-You-Use-Features-/906686 An important thing is to come up with benefits when you're writing sales copy for your product or service. Ideally, you should have a long list of benefits so you have a lot of material to work with. Later, you can always trim down your copy by removing benefits that are irrelevant. http://www.articledashboard.com/Article/Web-Copywriting---How-to-Easily-Come-Up-With-Benefits/906655 Mon, 25 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Web-Copywriting---How-to-Easily-Come-Up-With-Benefits/906655 While it's good to include a lot of benefits in your copy, you need to make sure the benefits you include are relevant. If you include benefits that the prospect doesn't care about, it'll bore him and lose his interest. But when you include relevant benefits, you'll get your prospect's attention. http://www.articledashboard.com/Article/Web-Copywriting---Include-Relevant-Benefits-----Otherwise-You-ll-Bore-Your-Prospects/906272 Sun, 24 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Web-Copywriting---Include-Relevant-Benefits-----Otherwise-You-ll-Bore-Your-Prospects/906272 There is no such thing as a good copywriter and a bad copywriter but there is someone called an efficient and an effective copywriter: one who can figure out how to represent something for a common audience. Read on to find some effective copywriting tips. http://www.articledashboard.com/Article/Copywriting-Tips/905806 Sun, 24 May 2009 00:00:00 -0500 http://www.articledashboard.com/Article/Copywriting-Tips/905806